Commercial Work

Lockdoctor

We brainstormed with our client to find an entertaining way to show the variety of situations where a locksmith would be required. Within 2 seconds, the comedic tone of the commercial is set and the rapid-fire editing keeps the viewer engaged.

Blåkläder

With this commercial, we wanted to mix mediums and filming methods to create a video that captures American grit. For us, 8mm film captures a nostalgia that is hard to replicate with modern cameras, so we hopped on the opportunity to shoot real film for this project. We are extremely thankful for the contractors and service providers across Louisville with whom we could showcase the high quality workwear Blåkläder offers.

Sullivan Fixed Tuition

How do you portray the sinking feeling of watching prices go up? You show people literally watching prices go up. This innovative spot combines practical shooting locations with computer generated effects that turn the whole world into a ticking clock, setting the stage for our client to sweep in and save the day with tuition rates you can count on. We kept the camera pushing in through the whole duration to hammer home the sense of realization that each character was coming to.

Sullivan Nursing

Our choices impact more than just ourselves. This ad shows the struggle and hard work that go into getting a nursing degree, bookended by tender moments between a mother and daughter. In order to make it feel like the woman was going to night classes, we kept the color tones cool and moody apart from warmer moments between mother and daughter and the sunrise signifying the start of something new. 

The Twilight Loan

We used the recognizable format of the “Twilight Zone” intro to ask viewers to imagine a world where their needs are considered and goals are met!

This spot required no shooting, only a voiceover recording and editing together of different assets.

Car Loan

Class Act takes care of families and we wanted to demonstrate that. We paralleled the vehicle purchased by the family with the toy car their son was playing with.

Doo Wop Shop

With the wide variety of services offered by the rental shop, we wanted to make the ad feel just as eclectic. Fast cuts and bold camera moves helped us match the energy of the location.

Date Night

We really allowed FEIT Electric’s exterior lights to shine, embracing the boldness of their color palette.

Meeting The Need

KBC provided us with several real-life stories from people whose lives have been saved by blood transfusions. We took those stories and developed a script that was general enough to be digestible in a short video but specific enough to feel personal. We shot the testimonials in the Hatfield Media Video Studio, using a 6x6 diffusion silk just above the subjects head to achieve a soft, but directional light on their face. A smaller source filled in the shadows a bit and can be seen reflected in the subject’s eyes, drawing the viewer in.

Moments

After the success of the previous spot, KBC came back to us for another video. We landed on an intimate vignette of a young mother in need of a transfusion—loosely inspired by the director’s own experience. Shot in a mock maternity ward, the space gave us room to light and move the camera freely. Most of it was captured on a jib to mirror the urgency of the scene. We shot the wide twice with different lighting setups to create a seamless cross-fade from night to morning—using color to contrast the tension before the transfusion with the warmth and renewal that follows. By chance, a new donation center was opening nearby, giving us the perfect final shot with updated branding.

Nature's Landscape Supply

We needed to showcase what Nature’s Landscape Supply provided, but in an organic, cinematic way. We shot as many vignettes as possible to make sure anyone viewing the commercial would not only get a sense of what they did, but also how focused on customer support they are. We used filters and camera movement to make the commercial as interesting as possible.

Timeless Recipes

We wanted this to feel like a memory; a vignette that could have happened at any Cattleman’s location. We hung a diffusion silk outside the main window so that it would both soften the light on our actor’s faces and whiten the exterior, giving it a slightly dreamy visual style. The handheld camera work and people crossing in front of the camera were meant to make the viewer feel like they were there, observing this moment of warmth between generations.

Cattleman's Ad - The Best Places in Life Are Local

What better way to depict Cattleman’s small-town feel than showing a small-town couple running a small-town hardware store ending their day with a delicious, friendly experience at their local Cattleman’s Roadhouse?

Sullivan IT Ad

To demonstrate how broad a career in information technology could be, we showed the enormous impact that technology has on our daily lives and the mayhem that would ensue if that resource was cut off. To capture the energy of the modern world, we used our extensive rolodex of locations to pull off scenes in a gym, corporate high-rise, urban street-corner, and more.

Class Act Heroes

Multiple situations all converge under one theme: heroes that empower us. A Black Pro-mist filter and a Helios 44-2 lens helped us make the most heroic moments in this ad feel special.