Technical SEO and Website Health
If search engines and AI crawlers can't read a page, nothing else on this list matters.
We audit your site the way crawlers see it, including the raw HTML before any JavaScript runs. Most AI crawlers don't run JavaScript, so content that only appears after the page loads in a browser is invisible to them.
We fix indexing and crawl problems first, since they block everything downstream. Then we work through site speed and structure.
- Site speed and Core Web Vitals
- Mobile and device performance
- Crawling, indexing, redirects, and canonical tags
- Schema markup and site structure
- Robots.txt and AI crawler access
- Accessibility, security, and SSL
Content and Authority Development
We plan topics from your data and keyword research, then interview your people so each page carries knowledge a competitor can't copy. A person on our team edits and fact-checks every draft before it goes live.
Efficient strategies help answer key questions, support user intent, and build long-term authority. Your website becomes a reliable resource that attracts qualified organic traffic and shows up in answers that LLMs show in prompts.
- Topic and keyword planning
- AIO, AEO, GEO, and AI search tracking and optimization
- New service pages and blog content
- Updates to pages that are slipping in rankings
- Analytics dashboards to review key metrics
Local and National Google Rankings
People searching for your service already want it. Showing up in the map results and the first page puts you in front of them while they're choosing.
For Louisville and regional businesses, we optimize your Google Business Profile and location pages. For companies that sell nationally, we focus on the product and industry terms your buyers search.
- Google Business Profile optimization
- Location and service area pages
- Local SEO citation campaigns
- National keyword strategy
Why Work With Hatfield Media
Hatfield Media is a full-service digital agency in Louisville. Our in-house developers, writers, and analysts handle our SEO work. This keeps your strategy aligned and lets us improve without relying on outside vendors. When an audit finds a problem, the people who can fix it are down the hall, so the fix doesn't sit in another vendor's queue.
When you work with us, you get a team that listens, communicates clearly, and focuses on measurable growth. We approach SEO with honesty and consistency. We focus on long-term results, not shortcuts.
Our team is available to answer any questions and regularly meets with you to discuss what moved and why over the previous period, goals for future strategy, and what is happening with your business that can impact mission-critical SEO decisions.
Let’s Improve Your Search Visibility
If you want stronger rankings, better traffic, and growth you can measure, our team is here to help.
Contact Hatfield Media to schedule a consultation.
