Paid Search Advertising
Ads that appear when someone searches for exactly what you sell.
Paid search is the fastest way to reach people who are ready to buy. We organize campaigns around what each searcher is trying to do, write ads that match their query, and cut spend on terms that bring clicks without leads. Our SEM services are built for results. We set clear objectives, use strong targeting, and optimize continuously. We measure every campaign with accurate tracking and align it with your goals.
Who owns the Google Ads account?
You do. We build campaigns inside an account in your name, and the account, its history, and its data stay with you if you ever leave.
- Search intent keyword targeting
- Responsive search ads and assets
- Search, Display, and YouTube campaign builds
- Performance Max campaigns
- Bid strategies for cost-per-lead and return-on-ad-spend targets
- Competitor and market research
How Do You Know Which Ads Are Working?
Google Ads optimizes toward whatever you tell it counts as a conversion. If that data is wrong or incomplete, the platform spends your budget chasing the wrong people.
We set up GA4 and the appropriate tags and pixels before a campaign launches, then connect calls and form fills to the ads that produced them.
- GA4 and Google Tag Manager setup
- Tag and pixel creation and implementation
- Server-side tagging
- Call and form tracking
- Offline conversion imports from your CRM
Client Results and Partnerships
Remarketing and Funnel Strategy
Stay in front of people who visited but didn't buy.
Most people don't convert on their first visit. Remarketing shows ads to people who came to your site or watched your videos on Google, YouTube, Facebook, and Instagram.
Our video and design teams build these ads for the second and third visit, so a returning visitor sees something new instead of the ad they already ignored.
- Audience segmentation and retargeting
- Cart and quote abandonment campaigns
- YouTube and Display remarketing
- Coordination with your Meta Ads campaigns
Let’s Grow Your Search Visibility
Ready to improve lead generation, sales, and overall performance through SEM. Whether you are starting fresh or looking to refine your existing efforts, our team is here to help.
Contact Hatfield Media to schedule a consultation.
