Photography for Liquor Barn's Online Ordering App
Two Louisville liquor-store chains are making it easier for you to have beer, wine and liquor delivered to your door. Liquor Barn and Party Mart recently launched an app and added online ordering to the liquorbarn.com website, which serves both stores. The app is available through iTunes or the Google Play Store. Liquor Barn selected Hatfield Media to provide beautiful product photography for their online catalog.
Client: Liquor Barn
Unique photography for the app service
Through the app both chains offer on-demand alcohol delivery in the Louisville and Lexington markets. Customers in the two markets can shop the stores' selection of beer, wine, liquor and accessories and have their order delivered to their home, office or event space. Photographing bottles is harder than you’d think. Liquor Barn selected Hatfield Media to create powerful product imagery which puts their inventory in the best possible light.
Beautiful product photography
The concept was fairly straight-forward—shoot a variety of products in a cohesive, streamlined fashion. Commercial photography of glass and liquids is one of the more technical exercises as it relates to details. Shooting the Liquor Barn app images required precise control of setting, lighting, background, props, and exposure to produce an image that has detail in even the darkest shadows, crisp focus over curved and angular surfaces, and no burn-through of reflected highlights. Add motion and/or a soft, non-reflective, model, and it becomes an exercise in studio control. When it comes to alcohol and photography our team knows their stuff. We’ve developed innovative techniques to lighting liquids that’ll reflect the look and taste of each brand.
“We used a white background with a single image to ground the image in reality. We wanted to make the image feel real - not composited.”, says Isaac Harrison, Hatfield Media Photographer. “Photographing glass objects is considered by many to be one of the more challenging tasks in commercial studio photography. Capturing glass without also getting reflections can be a challenging task.”
When marketing bottled beverages, clean and clear bottle shots are a crucial element. But photographing a bottle is extremely challenging, especially when it will be used on an app. It can also be difficult to maintain consistency across an entire product line—or from one vintage of wine to another.
The final result was a stellar collection of product photography which can be utilized across multiple campaigns in both digital and physical print formats. Importantly our goal is to produce a final image library which not only showcases the products in the best light possible, but which is useful far beyond the initial campaigns.
Hatfield Media is a full-service digital agency. Our media production department provides everything from 4K video production to industrial and commercial photography. Whether we are taking a photo of a bottle of Pappy Van Winkle or capturing processes within a manufacturing plan, our goal is to produce stellar photography with an attention to detail.
Interested in learning more about Hatfield Media’s photography services?
Our team would love to meet with you and learn more about your project!