At Hatfield Media, we're all about crafting impactful stories and delivering meaningful engagement through our media projects, and our latest collaboration with Avant Garde, a leading portable turnstile company, is no exception. This project had our team diving into the dynamic world of secured entry solutions—a step towards enhancing safety and convenience—and led to the creation of an engaging series of video tutorials.
Full Production Shot In-House
Shot entirely in our state-of-the-art studio, this series focuses on troubleshooting common turnstile issues, providing viewers with hands-on tips and techniques essential for smooth operation. Our talented video production team directed and filmed the entire process—right from teaching an Avant Garde employee how to confidently face the camera with a teleprompter, to infusing each video with a slice of fun personality. The end result is a set of tutorials that are informative and delightful, ensuring that users get the most out of their turnstile systems.
Maximizing Youtube for SEO Gains
In addition to the video production, we emphasized strategic optimization to maximize the series' effectiveness. Each tutorial was packaged with eye-catching thumbnails and detailed timestamps, making navigation user-friendly and visually appealing. This meticulous attention to YouTube best practices was pivotal in generating a significant SEO boost for Avant Garde, extending their reach and engagement metrics. Our strategic formatting ensures that these videos not only educate but also remain accessible and discoverable to a broader online audience.
This series is more than just a project; it's a testament to the power of collaboration and innovative problem-solving. By merging the expertise of Avant Garde with our creative storytelling abilities, we've crafted video content that speaks directly to the needs of turnstile operators across the globe. We are proud to have empowered Avant Garde with these educational tools that not only bolster their brand but also serve as a valuable resource for their customers.
