Honoring a Legacy, Building for What’s Next.
Overview:
A trusted name in school uniforms for over 90 years, Shaheen’s has outfitted generations of Kentucky students with pride. But with growing national reach and increasing digital demand, their website needed a modern upgrade—one that preserved the family-owned heritage while delivering a seamless online shopping experience for today’s parents and schools.
The Result:
We delivered an ecommerce site to reflect Shaheen’s roots in the Louisville community while preparing their platform for continued national growth. From intuitive navigation to smart product categorization and enterprise-grade security, every layer of the experience was built for performance and purpose.
Designing for Tradition and Trust
Timeless, Community-Driven DesignShaheen’s is more than a retailer—it’s a household name in Kentucky. We knew the design needed to reflect that legacy with warmth, confidence, and a touch of modern sophistication. The new site draws from Shaheen’s long-standing identity while adding polish and structure to support both longtime customers and new visitors.
A simplified UX allows busy parents and school administrators to get in, find their school, and complete purchases with ease—without losing the personality and heritage that have defined the brand for nearly a century.
Handling Thousands of Products
Smarter Infrastructure for Complex InventoryOne of the biggest challenges was onboarding a massive volume of custom product data from a third-party aggregator. Much of that data arrived uncategorized, inconsistent, or simply incorrect. To streamline this, our team implemented a custom AI-driven solution to automatically analyze, restructure, and recategorize thousands of SKUs—making the product catalog far more manageable and user-friendly.
This backend logic now powers a more responsive and scalable infrastructure, enabling Shaheen’s to grow their offerings without sacrificing performance.
Enhanced Security for National Reach
Primed for GrowthAs Shaheen’s continues to expand beyond Kentucky, security and stability were essential. The site was built with industry-standard security protocols, encrypted data handling, and a streamlined ecommerce platform designed to protect customer data and ensure peace of mind.
A New Era for a Hometown Brand
Shaheen’s has always represented quality, care, and community. With a fresh digital presence built to support their next chapter, they’re now ready to deliver that same experience to even more families across the country.
