Shutting Out the Noise, Winning Over Audiences
Proof that silence really is golden.Overview:
Renewal by Andersen has always stood out for their commitment to quality craftsmanship and product performance—but this time, we helped them make some noise by showing just how quiet their windows really are. For their latest brand campaign, our team created a cinematic, tongue-in-cheek video inspired by the classic film Say Anything. The goal? To spotlight the brand’s superior soundproofing in a memorable, lighthearted way that would stand out across digital channels.
The Result:
The final spot flips the iconic “boombox serenade” scene on its head. As our hopeful protagonist blasts a love song from the lawn, his grand romantic gesture is hilariously cut short when she closes her Renewal by Andersen window—instantly silencing both the music and his chances. Best of all? It earned a Regional Emmy Award at the Ohio Valley Chapter Emmys, cementing the campaign as a standout success not just for the brand—but for our creative team, too.
This campaign proves that great storytelling and product performance can go hand in hand. By tapping into a cultural reference and giving it a clever, product-driven twist, we helped Renewal by Andersen reinforce their value in a way that was both fun and unforgettable—earning laughs, clicks, and an Emmy along the way.
This campaign proves that great storytelling and product performance can go hand in hand. By tapping into a cultural reference and giving it a clever, product-driven twist, we helped Renewal by Andersen reinforce their value in a way that was both fun and unforgettable—earning laughs, clicks, and an Emmy along the way.
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