Renewal by Andersen - Brand Campaign & Video Production

Overview

Let’s be honest—windows aren’t usually the thing you bring up at a backyard hangout. But for this brand awareness campaign with Renewal by Andersen, we set out to change that. The idea? Tap into the Dad energy that lives rent-free in all of us—turning a typical home upgrade into a moment of pride, humor, and just a little flex.

“Windows You Can Brag About” puts a playful spin on premium replacement windows by highlighting their features in a way that’s approachable, relatable, and yes—worthy of a humble (or not-so-humble) brag.

The Result

The campaign ran across social and digital platforms, driving brand awareness in key local markets. More than just a laugh, the spot gave Renewal by Andersen a fresh voice—showing that they don’t just sell windows, they sell pride of ownership.

By steering away from the traditional “before and after” or feature-heavy explainer, this campaign opened the door to a new kind of conversation with homeowners: one built on confidence, connection, and a little well-earned bragging rights.