Here’s What Not to Do.
Letting the Bad Choices Speak for Themselves.Overview:
Renewal by Andersen has built its reputation on windows that outperform the rest, but this campaign approached the message from a different angle. For their latest brand video, our team created a concept built around the worst everyday decisions people could make leaving us to wonder why you would never choose vinyl windows when Fibrex exists?
The Result:
This spot serves as a reminder that while we all make mistakes, some choices are so clearly wrong that we would never pick them on purpose. The message lands with clarity. Choosing vinyl windows falls into the same category. By using humor, contrast, and everyday chaos, the campaign makes a strong and memorable case for choosing Renewal by Andersen’s Fibrex material.
Every detail, from casting to pacing to location styling, worked together to deliver a message that sticks. The “Bad Decisions” campaign shows how humor can cut through the noise and make a strong, product-focused point. The result is a spot that entertains, educates, and elevates the brand with a fresh creative direction.
Want to bring your brand’s story to life through video?
Let’s talk.
