Showcasing the Power of Automation Through Clear Storytelling
Overview:
As CRG’s market continued to evolve, it became clear that their audience was making decisions differently and needed a more focused digital experience. The problem was the presentation. Key details were buried in long blocks of text that made it difficult for visitors to understand what set the company apart. Our goal was to rebuild the site around clarity, personality, and strong visual communication. We focused on the people who would use the site most often. Project engineers who know what they need and want to see proof of capability without wading through technical jargon.
The Result:
We built a new website that puts CRG’s engineering talent front and center. The content is direct and confident. The layout gives space for video, motion, and clean product storytelling. This balance created a site that is easier to navigate, more engaging to explore, and better aligned with how engineers evaluate potential partners. The result is a modern platform that reflects CRG’s capabilities and the craftsmanship behind each solution.
Building a Site That Speaks to Engineers
Content StrategyWe reworked every message on the site and rebuilt the structure from the ground up, removing pages that blurred CRG’s core story. The new approach focuses on what CRG is good at, what they can build, and a clear sense of who they are. The copy is direct, confident, and crafted for engineers who want clarity without unnecessary detail. Simple calls to action guide visitors, and the content now supports the visuals instead of competing with them, creating a clean and focused experience.
Modern Design Backed by Smart Production
Video and PhotographyAutomation is more powerful when you can see it in motion. Our in-house video team created a cohesive visual style that ties every CRG story together. A blue lighting treatment became the signature look across interviews and machine footage. It signals technology and innovation while keeping the visuals warm and approachable.
We approached filming with precision. Interviews were shot at standard frame rates, while machine footage was captured at 24 frames per second to show true speed and performance. Camera movement stayed smooth and steady using dollies and tripods. This created footage that matches the rhythm and reliability of CRG’s machines. The result is video that feels modern, honest, and built for the web experience.
Bringing the Brand Into Focus
Graphic DesignThe design approach centered on clarity and confidence. We created a clean visual system that highlights CRG’s engineering strengths without unnecessary distraction. Bold typography, purposeful spacing, and a streamlined color palette work together to guide users through the content and elevate the brand. The graphics support the narrative by reinforcing capability and expertise, while still giving space for video and photography to lead. Every element was built to make the site easier to read, easier to navigate, and more reflective of CRG’s modern engineering identity.
Meticulous Performance, Seamless Experience
Web DevelopmentThe site was rebuilt with a clean structure that highlights CRG’s capabilities and supports strong technical performance. We optimized every page for SEO with strict schema practices and built a system that handles a high volume of video without slowing load times. Videos autoplay only when in view and are fully optimized for speed. Our custom video hosting solution adds another layer of performance through smart caching. The result is fast navigation, smooth playback, and a site that lets CRG’s story come through clearly.
The Power of a Well-Tuned Process
ImpactThis project is a clear example of what can happen when strategy, copywriting, design, and video production work together. CRG Automation now has a website that communicates with confidence. It shows the precision of their engineering. It supports the way their audience evaluates solutions. Most importantly, it gives CRG a digital presence that matches the quality of their work.
The new site cuts through noise, tells the right story, and shows the strength of a company built on problem solving. It is a result made possible by full in-house collaboration and a shared commitment to craft.
Want a site that tells your story clearly? We can help.
