Driving Growth Year After Year.
Overview:
The Championship Tractor Pull is a one-of-a-kind experience. Over 75,000 fans flood into Freedom Hall across 4 days of pulling, passion, and pulsating performances which, until you’ve seen it live, is difficult to fathom. The organization knew they needed a website that not only helped with ticketing, operations and seasonality, but also captured the essence and excitement of the event year after year.
The Result:
We doubled down on redesigning the site to show the fun of The Championship Tractor Pull to drive excitement and anticipation with both new and returning users. The UX of the site was reworked to enhance ticket conversions between users groups, as well as having dynamic, adjustable content that changes throughout the seasons.
Keeping with the Seasons.
Dynamic Content StrategyGiven the nature of The Championship Tractor Pull’s business and sales cycle, the organization transitions between seasons (pre-event, during event, post-event, and off-season) multiple times throughout the year. To avoid complete content overhauls, our team developed a custom dynamic content system that allows their team to switch between seasons (and content) at the push of a button. Their team are now able to seamlessly switch between driving ticket sales, publishing leaderboards (post-event), and other seasonal features which saves them hours on content development and ongoing site changes.
Built from Growth
Seamless Ticketing SystemThe Championship Tractor Pull is organized and hosted by our friends at Kentucky Venues who are responsible for some of the state's biggest events each and every year. Naturally, they’re all about “butts in seats” and needed a way to drive ticket sales for not only the Tractor Pull, but all of their events throughout the year. Our team was able to develop a seamless ticketing system that syncs with their current CMS, streamlined their process and operations, and is now usable across all of their existing sites and events.
What You See Is What You Get.
Designed for Excitement.With the Championship Tractor Pull only rolling around once a year, we knew that the site needed to not only contain all the necessary information about past events and champions, but drive excitement for the one ahead. Our team redesigned the site and prioritized high-energy visuals, engaging video, and dynamic content to give folks an idea of the high-octane experience they’d be signing up for. After all, the Championship Tractor Pull is something you have to see to believe.
