A brand campaign built on flavor, family, and familiar moments.
Timeless Recipes. New Memories.Overview
There’s something powerful about the meals that bring us together—especially when they span generations. That was the heart behind our latest campaign for Cattleman’s Roadhouse, a Kentucky-born steakhouse that knows great food is about more than just flavor—it’s about connection.
Our team partnered with Cattleman’s to bring their new brand message to life: “Timeless Recipes. New Memories.” It’s a simple phrase, but one that captures the essence of what makes dining at Cattleman’s special—heritage recipes served in a warm, familiar atmosphere where new stories are shared every day.
The Result
The commercial debuted across digital platforms including Facebook, Instagram, and OTT placements, reaching a broad audience of Kentucky families and food lovers. The spot successfully reinforced the brand’s family-first values while delivering a fresh message in a classic setting.
Initial feedback from both Cattleman’s internal team and customers has been overwhelmingly positive. The combination of humor, heart, and authenticity made it one of the most warmly received brand messages to date—proof that when a campaign feels honest and true to the brand, it connects.
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