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Tracing its origins back to 1981, Bluegrass Roller Service was originally founded as Meisner Roller. Scott Dixon joined the team in 1994 as a salesperson, where he had the opportunity to learn the business from the ground up. He and his father, Art, purchased the company in 1998, marking a new era for the company. Since then, Bluegrass Roller has made vast improvements in physical equipment, as well as customer service.


Caring deeply about the community they are a part of, Bluegrass Roller takes that role seriously. “We make charitable donations throughout the year to worthwhile organizations within the community, as well as sponsor various youth sports and leadership programs,” says Kim Stewart, Sales Representative at Bluegrass Roller. “We encourage our employees to participate in the community, as well.”

Currently only operating out of one location, Bluegrass Roller is a one-stop-shop for all of your roller needs. While recovers and regrinds are their specialty, they don’t stop there. Not wanting to limit themselves or their customers to just those services, Bluegrass Roller offers a wide array of services which can be found on their new website. They have customers all over the continental United States and provide international shipping.


Knowing their website needed some attention, Bluegrass Roller didn’t realize how truly outdated it was until they moved into their new building in January of 2021. “We needed a new website to go with the new building,” said Kim. The video at the start of the website gives customers a good visual of who Bluegrass Roller is, while each page is tailored to highlight their services and talents. “The video that starts playing when you open the website is my favorite,” said Kim. “I also like the ease of navigating each page within the website.” 


One of the most important features of the new website is the Engineered Solutions page, which provides customers with a platform that allows them to interact with Bluegrass Roller’s engineering department on whatever their roller issue is. “We had to restructure the site to make more sense from a user's perspective. The navigation got a revamp and we also added more copy to most of the pages for people needing to learn more about rollers and compounds before making a purchase from them. We used really elevated images and an overall clean feel on the entire site,” says Hatfield Media Graphic Designer, Morgan Fletcher.


A fresh modern look, user friendliness, and increased traffic were all primary goals for Bluegrass Roller’s new website. They hope to continue growing as they serve their customers in a manner they have grown accustomed to, always boasting ‘Quality products at a fair price and great customer service.’


“The collaboration between Bluegrass Roller and Hatfield Media throughout the website building process enabled each page to reflect Bluegrass Roller’s values and identity — unmatched customer service, providing quality products at a fair price,” Says Kim. “Each page provides pertinent information to help the customer make an informed decision, while letting them know that we are committed to helping them with their roller needs. We are there for them.”

The new website gives customers an even stronger sense of commitment from Bluegrass Roller. “Existing customers have had nothing but positive things to say about the new website,” says Kim. “They are supportive of our success. We are picking up new business through the website and all our matrix indicators are trending in the right direction.”


Bluegrass Roller is committed to maintaining a high level of quality and strong customer service within an environment that fosters continual improvement. ‘CUSTOMER DRIVEN, QUALITY SERVICE, EVERYTIME!’ When asked what distinguished them from their competitors Kim said, “Customer Service, Customer Service, Customer Service — and the fact that we do not shy away from a challenge.” 

“The open and honest communication about what would work and what made sense made working with the Hatfield team a wonderful experience,” says Kim. “Customer support during the build, launch, and beyond has been great! We are very pleased with the new website.”

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