THE ALLIED AIR ADVANTAGE
Allied Air Enterprises is a division of Lennox International, an intercontinental provider of climate control products for the heating, ventilation, air conditioning, and refrigeration markets. Allied Air brings together the collective strengths of seven comfort brands – Armstrong Air™, AirEase®, Concord®, Ducane™, Allied™, Allied Commercial™ and Magic-Pak® – to give distributors and dealers the best possible solutions for their heating and cooling needs. From compact residential applications to large commercial projects, Allied Air redefines ease-of-business through breadth of product, resources and competencies unparalleled in the market.
Five factories across North America supply broad lines of residential and commercial products. Each builds to the same leading quality standards and provides redundancy and specialization. Allied Air’s team of engineers use cutting-edge technology to develop and test new ideas quickly and effectively. With engineering, product management, and our development technicians in close proximity, products can move from concept to reality faster.
MODERN WEB DESIGN
Allied Air Enterprises had a lot more content to offer than their original site could provide. The Hatfield Media team built an all new website from the ground up, with all new content, photos, and custom icons tailored their existing brand standards.
The Hatfield Media video team traveled to West Columbia, South Carolina, to shoot B-roll and website photography. All video and photography featured on the new website was filmed by our team on location so that everything depicted could be authentic to Allied Air.
Our creative team worked with the Allied Air marketing team to best communicate the Allied Air Advantage and other partnership benefits. Custom icons, maps and interactive features really create a new and improved look for Allied Air. A sharp video on the homepage, shot by our team on-site, packs a punch and underscores the new culture-based content. New imagery also highlight the quality and assurance one can find in partnering with Allied Air.
Hatfield Media is grateful for the partnership we’ve built with Allied Air Enterprises. It’s been a joy to discover the company’s story and communicate it digitally. We’re so proud to see the new website in action, and we look forward to continue serving Allied Air Enterprises future digital marketing needs.
“The new AlliedAir.com sends a far better first impression," said Trent Davis, Director of Marketing at Allied Air Enterprises. "The old site was caught in the past. The site Hatfield Media developed accurately reflects our values, our people, and our value prop. In addition, it’s a foundation we can build on and expand easily in the future.”