As global, national, and local community efforts to combat COVID-19 continue, small businesses face new and unique challenges. In a combined initiative to serve businesses navigating this pandemic in the Greater Louisville region, Hatfield Media has partnered with Greater Louisville Inc. to provide support, education, and advocacy during this time.
Client: Greater Louisville Inc.
Growing the Regional Economy
GLI is Louisville's Metro Chamber of Commerce. Based in downtown Louisville, GLI was named the Top Chamber of Commerce in the United States in 2019 by the Association of Chamber of Commerce Executives (ACCE) for their efforts to connect businesses and keep them informed. The largest Chamber in the region, GLI is an investor-led nonprofit that promotes business, advocates for business with the state and federal government, creates unique programming to help businesses grow, and implements strategies to grow the regional economy. With current events surrounding the spread of COVID-19, the voice of local businesses is loud and clear in desiring guidance and advocacy.
In response to the most pressing current needs for local businesses, GLI is spearheading a new digital resource: the Greater Louisville Crisis Support Hub. At a time when news and protocols around COVID-19 are continually developing, the Crisis Support Hub is a place for entrepreneurs and business leaders to find the latest information from reliable sources to address their unique needs. Touted in the Kentucky publication, The Lane Report, this website “serves as a hub for the many resources available to businesses navigating the uncertainty associated with COVID-19. Through the new site, businesses will have access to accurate, up-to-date information on this crisis and news on how our region is responding.”
GLI understands that uncertainties are widespread and that the local economy is, in many respects, taking the greatest hit. However, despite the physical separation brought by social distancing, our community is more united than ever. As each of Greater Louisville’s local businesses strive to navigate this difficult time with grace, GLI is here to help. Whether a business has questions about health in the workplace, financial support options, or information on employee support, GLI’s Crisis Support Hub offers these and more for free.
When asked about the Crisis Support Hub, GLI President and CEO, Sarah Davasher-Wisdom, said, “We are facing a crisis unlike anything our community has seen before. It is incumbent upon us as a community to do all we can to educate and assist one another. GLI is honored to step into this role and provide much needed resources for businesses during the COVID-19 pandemic.”
A Digitally United Community
In uncertain times, the strength of a team is of critical importance. Along with other local business advocates, Louisville Forward, Louisville Independent Business Alliance (LIBA) and the University of Louisville College of Business, Hatfield Media is honored to have a key role as partners to the Louisville Crisis Support Hub. “We are proud to partner with these organizations to provide an online resource for our community during these uncertain times,” said Clark Absher, Chief Business Development Officer. Connection and advocacy is more digital every day, both due to cultural shifts and social distancing, and we are able to assist with powerful website design and development. Absher continued, “Our web development team leads, Steve Clark and Ray Tri, did a fantastic job building this website. We hope this site will assist businesses to keep pushing and moving forward. We are all in this together, and we’re here to help.”
The primary objective of this resource is to take Greater Louisville area businesses from a reactive state to a proactive state, standing together with strength and equipped with reliable information. For the sake of each business impacted, time is of the essence, and Hatfield Media took care to develop this website in record time. Ray Tri, Lead Back End Developer, describes this as “a particularly motivating project for all of us, as we are all eager to do our part during these difficult times.”
Just as we are united as a local community, the team and partners who worked together on this project exhibited impressive flexibility, communication, and trust. “It took that flexibility from GLI and a lot of coordination within our development team to make this happen,” says Tri; “We’re ecstatic that everyone was able to work together and of what we were able to accomplish in a very short period.”
Hatfield Media has been a member of the private business sector in Louisville for ten years. During that time, we’ve continued to enjoy the privilege of working with many other businesses, near and far. Because of this, we share GLI’s ongoing passion for a supportive economic community, especially in times of crisis. “Hatfield Media has been a longtime supporter of GLI and the phenomenal service they provide to Louisville businesses. It is an honor to work together on the Greater Louisville Crisis Support Hub website,” states Drake Hatfield, President and CEO of Hatfield Media. There is no challenge that we cannot face together, and this new digital resource helps ensure that the Louisville regional economy will overcome. Hatfield continues, “Together, we are confident that we will all weather this storm.”
Powerful web design & development
Hatfield Media provides full service website design and development, 4K video production and search engine optimization. If your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!
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