Our Social Media Management Services
Organic Strategy & Planning
A successful social presence starts with a strong strategy. We take time to understand your brand, business goals, and audience, then build a custom organic strategy that aligns with them. From platform selection to tone of voice and content themes, every decision is intentional. Whether you’re looking to increase brand awareness, generate leads, or foster community, we plan for long-term success without relying solely on paid media.
Paid Campaign Management
Social media ads are one of the most powerful tools for reaching new audiences and driving conversions. We design, launch, and optimize paid campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok. Our team handles everything—audience targeting, ad creative, split testing, budget optimization, and performance tracking—so you get the highest possible return on your ad spend.
Content Calendar Development
Posting without a plan leads to missed opportunities. We develop detailed monthly and quarterly content calendars that ensure consistency, relevance, and alignment with your broader marketing goals. Each calendar includes a strategic mix of content types—educational, promotional, behind-the-scenes, user-generated content, and more—to keep your audience interested and engaged.
Scheduling, Posting & Community Engagement
Consistency builds trust, and engagement builds loyalty. Our team handles the full execution of your content calendar, including scheduling and publishing posts across all platforms. We also actively monitor your channels, respond to comments and direct messages, and engage with your followers in a timely, brand-appropriate way—ensuring your audience feels seen and heard.
Analytics & Performance Reporting
You’ll never be in the dark about how your content is performing. We provide clear, easy-to-understand reports that break down key metrics like reach, engagement, follower growth, click-through rates, and conversions. These insights allow us to continuously refine your strategy and make data-driven decisions that push your social media performance forward.
Why Work With Hatfield Media?
We’re not just a social media agency—we’re a full-service digital marketing firm based right here in Louisville. That means our social media strategies are backed by in-house content creators, video producers, web developers, and data analysts.
When you partner with Hatfield Media, you get a team that understands your business, speaks your brand language, and is committed to measurable growth.
Let’s Grow Your Social Presence
Ready to elevate your brand through expert social media management? Whether you're starting from scratch or looking to improve your current efforts, Hatfield Media is here to help. Contact our Louisville office today to schedule a consultation.
