GROWTH FROM THE GROUND UP
Hatfield Media has had several previous locations in Louisville, each one growing with the company. Beginning in a modest downtown office before transitioning to a recording studio at 7th & St. Catherine in Old Louisville, the agency expanded not only in space but in services and talent. In the mid-2010s, the team grew into an office near Douglass Hills prior to their most recent office in Jeffersontown at the Donan Engineering building.
The company has grown from a team of two, Drake and Danielle Hatfield, to a team of over 40 full-time local employees. The new building marks the first permanent home for the company.
“Our team drives our growth. We hire humble, confident people who have a servant’s heart about their work. Our employees use their exceptional talents to deliver success for our clients. To that end, in-person meetings are essential. Our new offices provide a vehicle for collaboration with each other and our clients.” - Drake Hatfield
EXPRESSING OUR IDENTITY & VALUES
The building, purchased from the owner of the Anchor Point industrial complex and previously occupied by Appriss, came to the attention of Hatfield Media through Casey Smallwood, Broker with Hogan Real Estate. Mr. Smallwood is one of the many personal connections of the company who instrumentally led to the sleek and spacious 20,000 s/f office they enjoy today.
This past December began the fast-paced, detailed series of renovation projects to develop a workspace tailored to the agency’s needs and personality. Showcasing their unique style and visual identity, every aspect of the renovation process was carried out internally. Kevin Metcalf, Chief Operating Officer, oversaw coordination with a multitude of vendors and partners. Hatfield Media's Graphic Design team, in conjunction with leadership, served as interior decorator, providing artistic touches through the space.
"We wanted to showcase and celebrate some creative skills of our own. Installations like our Value Wall, which highlights our five core values — creativity, humanity, innovation, growth, integrity — express that."
As you enter the office, thoughtful custom details guide your way. The centerpiece of the front lobby is a bold, artisan-finished custom plaster hospitality desk by Classic Finishes, whose work also leads into the sprawling central room. There you discover even more statement pieces and inviting seating areas, like gallery art by local painter Loren Myhre and a tailor-built LED display bourbon bar by Lovvorn Woodwork. From the custom conference table and sliding glass walls to photography and art by team members across the company, the new offices fully reflect the creativity and values of the company.
WELCOME TO HATFIELD MEDIA
The entire Hatfield Media team joyfully reunited under one roof on May 3. Composed of over forty creatives, analysts, developers, video producers, and administrators, Hatfield Media is poised for success and ready to continue serving businesses and organizations in Kentucky and beyond.
Celebrating this invigorating milestone, we opened our doors for an Open House event. Team members, community thought leaders, clients, partners, and friends all gathered for an evening of fun on July 1. The party featured indoor and outdoor elements, including jumbo Jenga, two craft cocktail bars, a luxurious charcuterie table spread, live DJ, cigar lounge, and cornhole. In keeping with our commitment to local businesses, every detail was furnished by Louisville area vendors and coordinated by Natalie Dannels, Office Manager. Kudos to the talented folks who made this unique and festive: Leadership Reality, Monnik Beer Company, Wandering Spirits, and Prohibition Craft Spirits!
This life-giving night was most special due to the honor and presence of everyone in attendance. Thank you to those who came out to commemorate our new office with us! We look forward to many opportunities to celebrate in the future.