Fighting Blood Cancer with Compelling Storytelling
Client: Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society (LLS), the largest nonprofit dedicated to fighting blood cancers, recently unveiled a new brand platform showcasing its work in the fight to cure cancers. “Beating Cancer Is In Our Blood” highlights LLS’s resolve to end blood cancers, the third leading cause of cancer deaths in the U.S., and shows that breakthroughs in blood cancer research are now saving lives and being tested in clinical trials for other cancers and diseases, such as brain, breast, kidney, liver, lung, ovarian, pancreatic and prostate cancer, as well as arthritis and diabetes.
Lifesaving discoveries - beginning with chemotherapy and including immunotherapies, genomics and precision medicine - emerged from researching blood cells, which are easier to access and study than cancer cells in solid tumors. LLS has been at the forefront of many of these new innovations; in fact, while 10 percent of all cancers in the United States are blood cancers, approximately 40 percent of all cancer drugs approved by the FDA since 2000 were first approved to treat blood cancers, 60 percent of which of which were funded by LLS.
Dynamic and powerful spots directed by Hatfield Media feature a dramatic compilation of vignettes portraying individuals who suffered from cancer. They share their personal stories of courage in the face of a cancer diagnosis. “LLS facilitates and accelerates breakthrough cancer treatments. We need a breakthrough campaign to live up to our mission.”, says Ashley Shadburne, Marketing Director of Hatfield Media.
PULLING AT THE HEARTSTRINGS
“People don’t always remember what you say or even what you do, but they always remember how you made them feel.” – Maya Angelou
Preach it. Maya Angelou is so right. Emotions drive our decisions and feelings about a person and product.
It’s important to use emotion in video storytelling because you have to stand out in the crowd. Video is becoming the most popular medium on the web. Authentic stories full of emotion will connect your brand to your audience. The story is what will pull on their heartstrings and their purse strings.
The Leukemia & Lymphoma Society (LLS) is the largest voluntary cancer research agency specifically focused on finding cures and better treatments for blood cancer patients. With the scope and scale to fund many projects at the same time, LLS supports hundreds of cancer scientists around the world. LLS funds hundreds of promising researchers at leading cancer centers and universities worldwide. And since LLS has no campus or laboratories to maintain, your investment funds more research and less overhead than a donation made elsewhere. Many scientists, clinicians and clinical trial participants have developed and improved current standards of care over time. It takes about eight years to develop a successful new drug. The time to invest in new therapies is now.
The video below highlights the many ways in which your donations make a difference. Hearing from the men and women, boys and girls who have suffered from this disease makes it all too real. They are on such an incredible journey - fear, sadness, joy, pain. All are applicable. Their spirit carries them through the darkest of times.
Please take a moment to watch, and if you are able, you may donate here: https://donate.lls.org/lls/donate
THE HATFIELD MEDIA TEAM AT THE GRAND FINALE CELEBRATION
THE FULL COLLECTION
2018 Man of the Year
2018 Woman of the Year
2018 Boy of the Year
2018 Girl of the Year
TOP OF THE LINE VIDEO PRODUCTION
Hatfield Media provides full service website design and development, as well as video production, search engine optimization and digital marketing services. If your business or organization is currently seeking a new partner in this field, we would love to have the opportunity to meet with you and learn more about your goals for 2018!
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