Black Diamond Pest Control — Website Design

Hatfield Media Website Design & Development

For the past 80 years, Black Diamond Pest Control has cared for its clients, from safely relocating honey bee colonies and wildlife, to combing through over 100,000 wood-destroying insect inspections. Hatfield Media leapt at the opportunity to elevate Black Diamond’s website design, aligning a pest mover-and-shaker and property protector’s online voice with its buzzing growth.


Black Diamond Pest Control Web Design by Hatfield Media


Kentuckiana’s only full-service pest-control company keeps specialist eyes peeled on any spider fleets running amok, thanks to 135 plus service vehicles and close to 200 hard-working employees. Consequently, Black Diamond has spread its wings into one of the leading pest control offices in the nation.

Black Diamond’s business roots stretch back to 1940, but the company really began to take flight in 1987, when a family member entrusted the reins to Keith Duncan, Sr. to forge a fresh foundation. Under Duncan, Sr.’s direction, Black Diamond became nationally acclaimed for its high-quality pest control as well as outstanding customer service. After all, in an industry that often requires entering a client’s home, real estate property, or business office, pest control eradication can feel quite personal — and Black Diamond cares about putting clients’ worries at ease.

Black Diamond Web Design by Hatfield Media

By the early 2000s, Keith Duncan, Sr. passed the torch to his son to carry operational leadership forward, lifting Black Diamond’s reputation to the reliable household name it is today. Duncan has been a part of Black Diamond’s story since he was only a teenager, working as a Termite Control Technician on solutions, rising in the ranks to a General Manager, and now a bold CEO. Under Duncan's perceptive direction, Black Diamond has opened the doors to modern ideas and innovation, as well as nation-wide franchise expansion, triple-boosting the company’s revenue in doing so.

Black Diamond’s vision began with the commitment to care for communities, administering choice quality pest control. Over eight decades, the company has fostered its ideas with a sense of achievement passed down like family honor, Duncan, Sr. to Duncan, Jr. — father to son. Built on a time-honored background in understanding treatment options, so that each customer can be paired with a unique solution to resolve any nest of pest complications, Black Diamond’s framework now extends beyond residential and commercial pest control, with branches and franchise locations throughout the midwest, and the southern United States. 

Self-proclaimed “Dedicated Pest Control Eradication Specialists,” they provide in-house termite and moisture damage repair services, along with complete turf maintenance; expanding offerings over the years to meet the needs spanning Kentuckiana.


Hatfield Media makes every effort to breathe professional creativity into updating professional websites. Between Black Diamond’s interest in embracing online evolution, and our passion for giving vision innovative legs to stand on, we both welcomed the synchronicity. Rachel Smith, Content Manager at Hatfield Media, thrived finding how to strike that iron balance between streamlining user-friendly business features and personalizing creative touches.

Especially for a task where the topic is not always the most appetizing over a dinner table, Smith took pride in how our team rose to the occasion. Smith feels upbeat about our team’s ability to take a site’s design past its prime, and reanimate it with a digital revival. Hatfield Media recognizes that especially a web presence representing expert pest control can jive with modernization, jump with strong identity.

Director of Research and Development at Hatfield Media, Ray Tri realized it was “apparent we were a perfect match,” as soon as “Black Diamond approached us and wanted to revamp their website.” Hatfield Media’s team exhibits gusto for helping an organization like Black Diamond take its “desire” to catapult its “company and web presence to the next level.” Tri credits “Black Diamond’s readiness to grow” as an openness to change, which made space for “a lot of creative freedom” behind-the-scenes. In fact, “through that creative freedom, we could amplify Black Diamond’s vision through our lens of passion and insight.”

Black Diamond Web Design by Hatfield Media


“This sort of accomplishment would not have been possible without collaboration and investment from all sides,” notes Tri. When it came to strategically envisioning a new website layout, Kaen Blevins, Graphic Designer at Hatfield Media, explains, “We wanted to make sure the core services were front and center to allow customers quick access to the information they need.” Great design involves intuitive attention to each piece of a website’s aesthetics, as Blevins adds, “With this in mind, we wanted to maintain a look and feel that was both light and content-driven in order to keep the design visually pleasing.”

An important feature of Black Diamond’s branding would be to showcase “the overall experience of the website.” Blevins says, “To do this, we incorporated diamond-shaped elements, diamond hover actions, witty puns, and even a few iconic critters to create a truly unique and one-of-a-kind website experience for Black Diamond and their customers.”

A challenging front-end design can require “a new and different approach,” highlights Front-End Developer Ted Moso, who references Mary Poppins in the beloved motto, “In every job that must be done, there is an element of fun.” In the case of developing Black Diamond’s new website design, this was a challenge that felt “unique and different from the other sites I’ve worked on” previously. As such, when Moso found a way for “Our Offices Google Maps displayed on the Contact Us page to have multiple locations exist at the same time,” he felt “proud to achieve that.” Not only did Moso “learn a great deal,” he likewise appreciated how amenable Black Diamond’s team was throughout the process. 

Autumn Pace, a fellow Front-End Developer, found it meaningful to tackle the implementation of this project’s redesign, working “side-by-side” with Hatfield Media’s Lead Front-End Developer, Steve Clark, on the navigation. “Thanks to this experience, we were able to resolve complex navigation. I am glad I had the opportunity to work on this project.”

Sometimes you have to break the mold to meet and exceed layered challenges, and that is exactly what our Web Development team did. For Hatfield Media’s Lead Back-End Developer, Nathan Klein, the predominant puzzle to solve would lie in site navigation; “to design a system for determining a Black Diamond location to service a particular customer based on that customer’s address.” Klein appreciated how “interesting” this task unraveled; a challenge that presented a chance “to play around with Google Maps capabilities within our systems.”

Black Diamond Web Design by Hatfield Media


When a family-led organization like Black Diamond consistently identifies pest problems for clients and improves lives with valuable solutions, it feels fulfilling to do whatever work is needed to rejuvenate the company’s website.

“We’re very pleased with the new website the Hatfield team created for us,” affirms Black Diamond CEO, Keith Duncan, Jr. “Providing an excellent customer experience is a top priority for our company, and our new site embraces this. It’s not only easy to navigate, it offers more detailed information about our services and locations so customers can better understand the pest control solutions available to them and easily contact our offices for scheduling.”

Tri underscores that by being able “to build Black Diamond’s website on our proprietary new framework,” we could meet this company where its reputation soars: on a foundation of “unparalleled quality.”

Black Diamond Web Design by Hatfield Media

Powerful web design & development

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

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Citizens Union Bank (CUB) – Website Design

Hatfield Media Website Design & Development

Established in 1888, clients have trusted Citizens Union Bank with their savings for well over a century. It was an honor for Hatfield Media to refresh CUB’s website design using clean and modern elements. 

Hatfield Media strives to surpass all expectations, which made this project a perfect fusion of values. The goal: delivering a website that embodies Citizens Union Bank's expertise, innovation, and customer-centered care.


CUB Web Design by Hatfield Media

A Tried-and-True Financial Partner for Your Lifetime

CUB has overcome tough moments in our nation’s history; outlasting more than one world war, the strain of the Great Depression, the financial chaos of the Great Recession in 2008, as well as the sharp economic impact of terrorist attacks. Perhaps it is CUB’s focus on not only withstanding the ups and downs of history, but on strengthening and supporting its customers that has empowered Citizens Union Bank to weather each storm. 

Placing community at the heart of its reliable banking, CUB highlights strength, longevity, and trustworthiness for how its team has kept family and business finances secure — no matter what challenges the course of a lifetime may bring. From the beginning, Citizens Union Bank has guided its team of banking specialists on the foundation of TIGERS principles: Trust, Interdependence, Genuineness, Empathy, Risk, and ultimately, Success.

Having previous experience adapting to a world in flux, CUB’s team of specialists choose to only take intelligent risks they understand. This is a bank that learns how to relate to your individual perspective by listening to what's important to you. Citizens Union Bank has built a steadfast reputation by working hard into the new century. 

Proving itself a resilient organization, CUB adopts new technologies in order to remain flexible to your banking needs. Kim Davis, CUB’s Sr. Vice President of Marketing knew it would be critical to establish “a more modern, clean, and simple site for our customers.”

CUB’s Executive Management team discovered Hatfield Media through a mutual connection on their team: Jessica Dobner, Assistant Vice President of Marketing. Jessica noted in her agency research that the company was quite "pleased" with our portfolio of work, particularly the website design for Leadership Shelby.

Dobner knew first and foremost, Citizens Union Bank’s mission for the new site would be to satisfy customers, cultivating “an overall positive experience” online, where clients are “able to find what they are looking for quickly and easily.”

After meeting with CEO Drake Hatfield and other members of the Hatfield Media team, CUB “felt assured” this was “the right decision,” says Davis. We wanted to give Citizens Union Bank a website that would feel as safe to clients as its in-person banking services are. Our team set out to create an upgrade for CUB’s clients today that still conveyed 132 years of trustworthiness; a polished, structured design to encourage a user’s seamless interaction. 

CUB Web Design by Hatfield Media

Translating Passion for Community into Intuitive Design

While designing a fresh site for CUB, Hatfield worked to organize content in a professional framework without sacrificing personality. After all, contends Christina Pfeifer, Sr. Account Representative at Hatfield Media,“There is no reason for a bank’s website to be bland and boring.” Pfeifer relished the process of translating CUB’s “helpful and community-oriented services into a modern and clean design.”  

Citizens Union Bank gave us “a lot of content to work with,” Pfeifer explains. “We knew we would need to discover ways to template the site. It was key to use our framework so we could easily add and remove pages, as well as content.” In navigating this project, the team sought to “keep a lot of important links accessible, but uncluttered,” says Pfeifer.

Graphic Designer Jeff Dehut embraced Citizen Union Bank’s new website as a challenge, prioritizing cohesion and effortless use for CUB’s customers. “The most important thing was to bring all of the design elements together in a way that makes it easy for the customer to find what they are looking for, from a bank they can trust,” Dehut says. 

CUB Web Design by Hatfield Media

Dehut faced some challenges along the way, tackling a site "where everything about it needs to communicate a high level of professionalism and trust.” CUB not only has an immense website containing numerous pages; as a reputable bank, Hatfield Media’s team needed to follow legal requirements. Additionally, Dehut recalls the complexity of finding “the right imagery for each major section of the site.” Details in this redesign were crucial to look after, in a way that took a great deal of creative thinking. Ultimately, our team’s diligent attention to intricacies would lead to a large site made simple for CUB clients. 

A sophisticated challenge like Citizen Union Bank’s website redesign is one Chase Crawford, Back-End Developer at Hatfield Media, deems “fun, because there was a large amount of varying content that needed to be easily managed.” It’s a project that allows our team to work well together and suss out “scalable solutions that balance clean design and robust content management.”

A New Site Built for the Modern CUB Client

Citizens Union Bank has galvanized a lasting legacy through helping communities bank across generations. At the start of this project, CUB's team hoped for a new website that could bring that passion full-circle.

Davis valued that our team took on and transformed Citizens Union Bank’s ideas and suggestions. “In the end, the new CUB website is exactly what we had dreamed: beautiful, fast and easy to navigate.” 

Director of Research and Development at Hatfield Media, Ray Tri found it a “pleasure for all of us to be working with a regional staple business like Citizens Union Bank.” Tri reveled in brainstorming ideas across teams to fine-tune “harmony” between CUB’s values and our custom result. Citizens Union Bank’s “culture of going beyond expectations to deliver for their customers really gave us an opportunity to shine in this project,” says Tri.

The Best Part: Pushing CUB’s Legacy Future-Forward

Davis believes the “best part” is that this triumphant step into the future will propel further momentum, as Hatfield Media “continues to change and improve the site over time,” based on tracked customer usage. We take pride when a newly designed website leaves a customer enthusiastic; and we look forward to joining forces with CUB on digital advertising moving ahead.  

Responsive Web Design by Hatfield Media
Powerful web design & development

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Kentucky Race Track Chaplaincy’s 2020 Race for Grace Campaign – Video Production

Hatfield Media Aerial Video Production, Audio Visual Production, Ministry Videos, Non-Profit Video Production, Video Production

The Kentucky Race Track Chaplaincy is an interdenominational ministry serving workers at Kentucky's race tracks and horse training centers. Hatfield Media was privileged to work with this organization to promote their purpose and share their story. Along with building their website, our team recently released a video produced to raise awareness at their 2020 Race for Grace Campaign.


Kentucky Race Track Chaplaincy 2020 Race for Grace Video Production by Hatfield Media


Founded in 1972, chaplains have been serving at Kentucky’s race tracks through the Race Track Chaplaincy of America, a non-profit interdenominational organization. Formally established in 1989, the Kentucky division of the chaplaincy serves most of the major race tracks in the state of Kentucky; as well as one located in southern Ohio. Often described as the ‘Backside Ministry,’ the faith-based work helps to meet the needs of all workers involved in horse racing, predominantly focused on what is known as the “backside” of the tracks. 

President of the Kentucky Race Track Chaplaincy and retired Hall of Fame jockey Pat Day, says, “The mission is quite simply to share the gospel. I call it a ‘ministry of presence.’ Our chaplains walk through the barn area during training hours. They’re a very visible presence, not to interrupt the work but to cultivate relationships with the racetrack personnel. We provide for material needs but most importantly offer help and hope through the cross of our Lord Jesus Christ. Our desire is to see lives changed by the Lord and those whose hearts are won to Christ take that back to the workplace and share it with others.”

Kentucky Race Track Chaplaincy 2020 Race for Grace Video Production by Hatfield Media

There’s a sense of family among the race track workers on the backside of the tracks, similar to little communities. In an effort to be that extended family, the chaplaincy provides an emergency food pantry, clothes closet, and assists with transportation for necessities. Striving to also meet their spiritual and emotional needs, the ministry also offers daily interaction with workers in the barn area and around the track: weekly worship services and Bible studies; Christ-centered activities that promote fellowship; baptism, marriage, and funeral services; as well as individual counseling.


Every year on the Monday evening before the Kentucky Derby, the Chaplaincy holds a fundraising dinner. The annual ‘Race for Grace’ event is an important source of ongoing financial support for the chaplains’ outreach and ministry. This year, due to the pandemic, the Race for Grace event had to be cancelled. However, the ministry continues, thanks to the benevolence of supporters. 

“The Race for Grace is our main fundraiser. We get the bulk of our budget from it and continuing support throughout the year, but that is our single most impactful fundraiser," says Day. “Having to cancel it this year was a hit to our budget; but despite that, our chaplains are still out there, the race track personnel is still active, and the horses are still getting care. The chaplains continue to care for the physical and spiritual needs at Churchill Downs. We are incredibly grateful for the way our supporters have stepped up to the plate during these turbulent times.”

Kentucky Race Track Chaplaincy 2020 Race for Grace Video Production by Hatfield Media


As an official sponsor of the Kentucky Race Track Chaplaincy, Hatfield Media was more than enthusiastic about working with them to produce a video that would further awareness at the Race for Grace event. The video was to be shown at the event in an effort to raise funds, benefiting the chaplaincy ministering to the people on the ‘backside’ of the racetracks. “It was all very professional. The video team did great, and my time spent with them at Churchill Downs was most enjoyable. Great conversations and interactions with the crew,” said Day.

The video highlights the people that are otherwise unseen in an effort to show the people in the stands what life is like behind the scenes. “There’s a lot of need; and the people providing the entertainment we see on Derby day deal with a lot of issues that we don’t see,” Bryce Ury, Video Producer for Hatfield Media said. “It doesn’t meet the expectation. The video asks you to go, not where your eyes want to go, by following the horses; but to follow the people.”

Kentucky Race Track Chaplaincy 2020 Race for Grace Video Production by Hatfield Media

“In the first shot, you see the horses leaving the stalls; and usually the camera would stay with the horses, but the decision was made to let the horses leave the frame and for the camera to stay on the people,” Isaac Harrison, Video Producer for Hatfield Media, said. “That shot represents what the video is about; looking past the spectacle of the races to see the people on the backside and hopefully get a glimpse into their lives."  At the end of the video, you follow the shot back to the horses; but end up on the people watching in the stands. “Hopefully the people watching can come to a point where they realize how much goes into each race, not just the entertainment it offers; but to see the people’s lives and the human needs that the Chaplaincy helps fill,"  says Harrison.

Kentucky Race Track Chaplaincy 2020 Race for Grace Video Production by Hatfield Media

While telling a story that spanned many different lives and backgrounds, our team took care to respect each race track personnel member we interviewed, while they spoke of the very personal impact this ministry has had on their lives. It was often the off-hand comments that revealed those vulnerable details in an organic way, and we enjoyed creatively incorporating those into the interview footage. “Hatfield Media did an excellent job with the video, and it was a wonderful experience for me and all that were involved. On behalf of the Kentucky Racetrack Chaplaincy, we are extremely grateful for the job that they’ve done,” said Day. 


Working with the Kentucky Race Track Chaplaincy was a privilege for Hatfield Media. Our company supports the vision and mission of their organization and are proud to aid their endeavors in 2020 and beyond. “My experience with Hatfield Media has been a wonderful experience. They’ve done an excellent job, and the video certainly showed the work that we’re doing and the difference that we’re making in the lives of the racetrack personnel,” said Day. 

The Kentucky Race Track Chaplaincy has partnered with an online platform called Fanticipate. Every year they would auction off the halters worn by Derby participants. Because the banquet was cancelled, we are auctioning them off online. The auction is open until post time Derby day. To participate, visit: Bidding ends at 6:30 p.m. EDT Saturday, September 5th.

The Kentucky Race Track Chaplaincy, Inc. is a 501c(3) organization whose outreach and ministry activities are made possible by donations from supporters like you. All gifts are eligible for tax deductible consideration. Your support allows the chaplaincy to assist with the spiritual, physical, and social needs of those working on the backside of thoroughbred race tracks and various training centers.

Powerful Video Production

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

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Prohibition Craft Spirits NULU™ Straight Bourbon – Video Production

Hatfield Media Marketing, Photography, Product Photography, Video Production

Prohibition Craft Spirits, a micro-distillery in Louisville, KY, is celebrating Kentucky culture with the recent release of their highly anticipated NULU™ Straight Bourbon. The unfiltered, single-barrel bourbon is the fifth brand in the PCS family of spirits. Joining them in heralding this, Hatfield Media was privileged to produce a series of commercials as intriguing as this client.

PCS NULU Straight Bourbon - Video Production by Hatfield Media

An Unbridled Spirit

Now more than ever, Kentuckians are leaning into our roots, seeking unity, and tapping into our unbridled spirit. In tasteful compliment to this, Prohibition Craft Spirits' new NULU™ Straight Bourbon elevates local culture, craftsmanship, and a shared love of bourbon whiskey. Adding to the PCS Distilling Co. collection of Louisville-inspired spirits, this one invites bourbon enthusiasts everywhere to take a journey through history. 

“We want to give everyone the knowledge and history of how liquor has shaped the world and our country,” says Harrison Hyden, Master Distiller. “Each one of our spirits are part of this history. Our labels are all named after local neighborhoods, and we want to show our pride in our city’s historic role in the prohibition period.”

PCS NULU Straight Bourbon - Video Production by Hatfield Media

Keith Hazelbaker, Founder and President of PCS, has shared this vision with the entire PCS team since the conception of the distillery’s brand. Because of the time and care bourbon distillation requires, the process of creating NULU Straight Bourbon began early and carried on behind the scenes while the company’s other four craft spirits became available in liquor stores and the Prohibition Bar in Louisville’s Phoenix Hill neighborhood. The timeliness of the bourbon’s maturity and release marks approximately 100-years since the prohibition period of the 1920s and offers the perfect completion of PCS’s core liquor brands: NULU™ Reposado, Phoenix Hill Vodka, Highlands Gin, Baxter’s Rum, and NULU™ Straight Bourbon. The NULU™ products are considered Prohibition Craft Spirit’s signature brand, which is why Hazelbaker says, “It was only natural to use NULU™ in the name.”

Though the company’s new bourbon was released during unprecedented times of a pandemic, forcing them to at times have a closed bar, nothing will hold them back. In an effort to pivot with current events, PCS also recently launched their new online ordering site through GoParrot. “Partnering with GoParrot to offer online ordering and in-store pick-up has enabled us to keep our crew and customers safe with social distancing. It’s also allowed us to offer up a great new way to buy our products, which our customers can access from any device with internet connection,” says Carson Hazelbaker, Director of IT.

So Good… You’ll Want to Hide It

In bourbon country, a new take on the Kentucky classic garners intrigue from any bourbon-enthusiast. Coupled with the launch of PCS’s new online ordering site, Hatfield Media came alongside the company to help promote this product with creative video production for a commercial campaign. In keeping with the fresh and unique qualities of NULU™ Straight Bourbon, our Video Production Team sought to create videos that would pay homage to the history of the prohibition and draw in viewers’ attention with interesting imagery and story-telling qualities. Thus, the theme, “NULU™ Straight Bourbon — So good… you’ll want to hide it,” was born.

“We wanted to create something that would make viewers think twice while watching the ad,” says Isaac Harrison, Video Producer. “This video needed to go deeper than merely ‘showing’ the product, as the goal of this campaign was to help viewers remember the product, which we worked to maximize by using the same messaging and imagery in the photography for this marketing campaign.

The unifying concept of creative photography and video production was that the NULU™ Straight Bourbon is extremely enjoyable and a hoard-worthy treasure to bourbon-lovers. “We asked ourselves if there was a way we could tie in an aspect of the prohibition’s history to this Prohibition Craft Spirits product,” notes Harrison. “Our solution was to evoke a sense of that historical period with the decisions we made on set.” 

An actor and art director for this project, Brian Ott, Graphic Designer, adds, “Our goal was to create a 1920s vibe without actually doing a period piece. That meant everything, from the score to colors and wardrobe, needed to give an almost subliminal message of a century-old mark in history.” In every detail of each commercial, the viewer can appreciate a sense of the gritty, pure, and old-fashioned American spirit that Kentucky bourbon embodies. 

“We absolutely love the ‘It’s so good… you’ll want to hide it’ commercial series,” hails Hazelbaker. “My personal favorite is the one set in the woods. The way the actor frantically rushes to hide and uncover the NULU™ Straight Bourbon adds a comical element that both entertained me and stuck with me after watching it.”

PCS NULU Straight Bourbon - Video Production by Hatfield Media

The Prohibition Craft Spirits Family

This commercial series is part of Hatfield Media and Prohibition Craft Spirit’s long-held relationship. Beginning with developing a visual brand to web design and development, along with product photography and other creative digital marketing services, our teams are continually delighted to collaborate together. “As always, working with the Hatfield Team on this campaign was a top drawer experience,” says Hazelbaker. “They know our stylistic preferences. This, combined with their expertise in marketing and media, makes the process fun and exciting rather than trying and tedious. We are very proud of the brand we have built with them, and we can’t wait to see our business continue to evolve!”

Powerful Video Production

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

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Build a Strong Brand Identity With Graphic Design

Hatfield Media Branding, Ecommerce Website Design, Graphic Design, Logo Design, Marketing, Non-Profit Website Design, Website Design & Development

It’s no secret that alluring visuals are key to stopping your audience in their tracks. At Hatfield Media, our Graphic Design team has the talent, passion, and precision to leverage imagery to your advantage. From compelling logos and branding to sleek website designs, we are here to make your vision a reality and help you build a strong brand identity.

Hatfield Media Graphic Design - Logo & Branding

The Cornerstone of Marketing

“Graphic design is not just important for Marketing — it is critical,” says Shayne Hiles, Director of Graphic Design; “No matter how strong a message is, it can fall short without a powerful visual element. Instant brand recognition and ‘wow’ factor are the reason graphic design is indispensable to a marketing strategy.”

A dynamic marketing technique calls for multiple avenues of expression working together. Inseparable from this is stunning graphic design, which our team of creatives tailors to each client's identity and message. “Design and marketing are very intertwined,” notes Jeff Dehut, Graphic Designer; “their goals are the same: bring a client’s message to the widest audience possible. A well-designed piece will unite written content, distinct colors, photography, and iconography to tell your story in a meaningful way.” 

At Hatfield Media, every aspect of our marketing services are customized to give voice to each client’s business and passion, empowering them to be authentic and stand out in their markets. In industries ranging from manufacturing, to charitable organizations, and fine jewelry retail, we are devoted to strengthening businesses with tailor-made designs. Each step with your advertising, website, or print designs should leave you feeling fully understood, well-represented, and ultimately delighted with the result.

Hatfield Media Graphic Design - Web Design - Spacia Group

Foundational Logo Design & Branding

In every aspect of marketing, both digital and print, an entity’s logo and branding steer the ship. Getting this foundational component right is critical to building a brand identity. While it may seem simple, it is truly a powerful means of effective branding and marketing. 

Part of what makes a logo so meaningful is that it captures the essence of a business and packages it in an attractive visual symbol. This works together with visual branding, including a custom color palette and typefaces, to reflect your company and deliver a lasting first impression. “Logo and branding are where a company’s identity begins. First impressions are important in every area of life, and, in marketing, you make that impact through your logo,” notes Brain Ott, Graphic Designer. 

When developing a visual brand, we begin with a creative deep-dive to understand your company, values, goals, and stylistic vision to ensure that every detail expresses them. Whether your primary need is a revitalization of a time-honored visual brand or a full overhaul, our team of innovative designers have the skill and experience to make it happen.

Hatfield Media Graphic Design - Logo & Branding - Whiskey Odyssey

Sleek & Functional Website Design

An aesthetically pleasing and fully functional website hinges on good design. Alongside the talents of our Web Developers and Content Writers, the Graphic Design team plays an integral role in building powerful, custom websites. “Designing a website should consist of strong design, a clear narrative, personal touches, and consistent branding,” says Kaen Blevins, Graphic Designer; “These elements help to lay the foundation of a website that not only looks great but provides a user experience immersed in the client’s story.”

Combining beauty and brains, websites by Hatfield Media utilize principles of design to make the perfect online space to showcase your company’s story, services, and more. We do this, not just with appearance in mind, but also UX, SEO, and the practical marketing needs of your business. By prioritizing these principles, our designers are able to bring you a website you can be proud of and use to grow your company.

Browse our portfolio of custom website designs:

HatfieldMedia Graphic Design - Web Design - Digital Works

Tangible Brand Awareness & Marketing

Although we are primarily a digital agency, we understand the value of designs for print. Whether that is a flyer, mailer, business card, or merchandise design, we enjoy creating materials that leave a palpable impression on your audience. “Even in an increasingly digital world, people can still appreciate the tangible aspect of print. When well-designed artwork is printed with quality, it’s not easily forgotten,” notes Morgan Fletcher, Graphic Designer.

Hatfield Media Graphic Design - Print Design

Meet the Graphic Design Team

Throughout your digital marketing, our Graphic Design Team delivers originality, technical skill, and experience. More than mere creative performers, we take joy in bringing personal expertise, guidance, and care to your project. Each designer at Hatfield Media values each client with a servant heart and is always ready to take your message and brand to new heights!

Hatfield Media Graphic Design TeamHatfield Media Graphic Design Team

Hatfield Media’s Graphic Design Team: (Left to Right) Morgan Fletcher, Graphic Designer; Brian Ott, Graphic Designer; Shayne Hiles, Director of Graphic Design; Jeff Dehut, Graphic Designer; Kaen Blevins, Graphic Designer 

Build Your Brand. Grow Your Business.

Hatfield Media is ready to take on your next design challenge! We love building brands through powerful graphic design as part of our dynamic digital marketing services. Our team would be glad to meet you, explore your business identity and goals, and give you a free, no-obligation consultation. Connect with us today to learn more!

Powerful Graphic Design

Hatfield Media provides full service website design and development, 4K video production, graphic design, and search engine optimization. If your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

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Sullivan University – Website Design

Hatfield Media Branding, Website Design & Development

Sullivan University is a private higher education institution based in Louisville, KY. Dedicated to lifelong learning, Sullivan is a place where students are empowered to build meaningful careers with high quality education. Over the course of the last eighteen months, Hatfield Media has had the unique privilege to partner with them in digital marketing, branding, and website design. In April 2020, we celebrated the much anticipated launch of their new website.


Where Will Your Passion Take You?

Students across Kentucky have the opportunity to follow their passion into a rewarding career with an education at Sullivan. With campuses and learning centers in Louisville, Lexington, Fort Knox, Louisa, and Mayfield, as well as online learning, access to a positive classroom setting is widely available and celebrates diversity. Variety is key not just in the communities they serve but also their degree programs. With eight colleges and schools, and numerous degree programs within each of them, students can pursue specialized degrees and certifications to position themselves for success.

In their passion and ambition to continually care well for current, prospective, and future students, Sullivan teamed up with Hatfield Media to design and develop a new website. In an increasingly digital age, powerful, user-friendly, and aesthetically pleasing websites are imperative to optimum student service. Eric Short, Director of Marketing and Enrollment Management Analytics at Sullivan University describes their motivation as a “desire for a new and refreshed look, better load time, and increased engagement with prospective students.” With these key goals set, we began earnest work on a new website.

Sullivan University Website Design

Igniting a Brand Aesthetic

To begin this project, Hatfield’s Director of Graphic Design, Shayne Hiles, worked closely with Short to develop an aesthetic for the new website. Their vision was to capture the time-honored brand and logo of Sullivan University and develop a fresh concept for the individual schools. “We broke the schools into their own colors and icons, which offers recognition amongst the students, potential students, and faculty for the programs they’re involved in, as well as giving a lot of options for marketing campaigns that are unique to each school” notes Hiles. In addition to designing a new mini-brand for each Sullivan school, the iconic “Sullivan Green,” the key brand color for the university as a whole, was expanded to a palette including purple and yellow.

The fresh brand color palette opened up more creative opportunities with the website design. Sullivan University’s multiple schools, degree programs within those schools, locations, and other student services called for a highly organized website. “With universities, and Sullivan in particular, we knew that we needed to create a clear way to provide information in a directory structure,” recalls Jonathan Kuo, Senior Web Developer. As part of the collective effort to build that structure, Hiles’s individual school branding supported a structure that is both organized and vibrant. The end result is a website that offers “menu functionality, a ‘look’ that everyone likes, is seamless, and steps up the game,” says Hiles.


Sullivan University - Website Design

Breaking the Mold

Just as this project was to allow Sullivan University to optimize their digital reach and student services, it was also an opportunity for Hatfield Media to serve them to the best of our abilities. A website of this magnitude required a large collective effort from both us and the client, and it was truly done with joy. “Everyone had an eagerness to do the site really well,” says Christina Pfeifer, Project Manager at Hatfield Media. “The teamwork was great, and we met regularly to brainstorm and discuss new ideas. Everyone had a great attitude throughout.” 

In addition to the key target objectives of faster load times and structured site organization, the web development team seized this opportunity to exceed expectations and make a site with powerful capabilities. Ray Tri, Lead Back End Developer, recalls, “One of the more exciting things was how we were able to diagnose opportunities for growth.” Spearheading the use of our new custom website platform, the website was able to outperform all previous standards and “give Sullivan an enterprise-class website with more features,” adds Tri.

Sullivan University - Website Design

Implementing Twill was ultimately a collaborative effort of breaking the mold on custom web development. Building a completely custom site from the ground up removed all issues faced by the previous site. From security to speed to plugin dependencies, our new platform produces enterprise-level sites which can scale over time. Hatfield’s entire team expresses excitement about building a new platform, its robust capabilities, and the endeavor of using it to create an exceptional website for Sullivan University. “Having the opportunity to take certain risks allowed us to be as innovative as possible, and I am definitely excited to see not just how it’s meeting Sullivan’s needs but also the process of launching this project altogether,” says Kuo. 

Innovating Together

“Working with Eric has been a really great experience because he understands the process and advocates well for what Sullivan needs,” says Pfeifer. She continues, “A project of this magnitude involved a lot of collaboration between departments, both at the University and within Hatfield's team. The final product was a great site that loads quickly, provides all the information prospective students need, and offers a pleasant, intuitive navigation experience.”

In reference to the new website, Short notes that it “definitely loads more quickly,” and his colleagues particularly appreciate “the vibrant colors and icons.” Of his experience working with us on this, he emphasizes, “The team is very responsive and is always looking for innovative ways to improve our engagement with prospective students.”

The challenge of pushing for fresh, creative work with Sullivan University has been a pleasure for the entire team at Hatfield. The intrinsic motivation behind this project shines through, and the thrust for continual improvement is just beginning. “We have additional features that we’ll be rolling out to keep the good news coming,” hints Tri. Doing our utmost to help our clients grow is always our top priority, and we are very enthusiastic to continue that with Sullivan University.

Responsive Web Design by Hatfield Media

Powerful web design & development

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

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Tell Your Story With Powerful Video Production

Hatfield Media Aerial Video Production, Audio Visual Production, Business Videos, Education Video Production, Industrial & Manufacturing Video Production, Live Event Streaming, Manufacturing Videos, Ministry Videos, Motion Graphics, Non-Profit Video Production, TV Production, Video Production, Youtube Commercial Production

When you have a message to share, there’s no better way than with a captivating video. From live broadcasts to music videos to factory tours, Hatfield Media has been privileged to empower clients across the United States to communicate in fresh ways with their audiences. Every step of the way, our Video Production Team passionately pours creativity, technical precision, and sharp imagery into each video made. Our goal is to ensure that in every frame, the focus is you.

Captivating Video Production

Hatfield Media’s work ranges from music videos to factory floor tours, commercials, and beyond. Our crew specializes in providing full range video services, including producing cinematic 4K content, precise post-production, motion graphics and 3D animation, live streaming, and strategic content distribution. Using industry-leading equipment, we have all the tools and skills to bring your vision to life!

Looking at each client’s brand or product, our team tailors their approach to best engage their unique audience.  We take on every production with a fresh perspective, both in their messaging and visual style. “Using our collection of video equipment, we’re able to deliver a cinematic, compelling, and effective message,” notes Chuck Rogers, Director of Video Production. Whether that is simply using a tripod and camera or using a complex camera dolly system, we make sure the tools that we use engage viewers as effectively as possible.

Hatfield Media Video Production

With round-the-clock access to our professional studio in Louisville, KY and traveling van, we are able to be wherever you are and capture the moments that matter. Our portfolio of work represents productions in industrial and corporate settings, rain or shine, both in the greater Louisville area and across state lines. When it comes to developing a crisp and gripping video, our team works joyfully to do whatever it takes to make it a reality.

Hatfield Media Video Production

Focused on You

In marketing, the value of video production is precisely in its power of expression. “When it’s done right, you can talk directly to your viewers and create that first human interaction brands look for when trying to reach their audience,” underscores Isaac Harrison, Producer. “You have the opportunity to meet your customers face to face.” 

Robbie Myers, Producer, adds that “if a picture is worth a thousand words, and a video has 24 pictures per second, that’s 24,000 words per second.” When we partner with a client, our ambition is to leverage every drop of that story-telling potential to convey your message with authenticity and the same passion your own team has. 

Through client interviews, research, and close communication, our team takes care to absorb a company’s identity, goals, and culture. We believe that your objectives are significant and the top priority of any project, which is why our purpose is to illuminate them as the core focus of the video. In every aspect, “we try to get not only the facts about a company but also the thought and heart behind it, so that we can best represent that,” notes Bryce Ury, Producer.

Behind the Cameras

From initial consultation through final delivery, our Video Production Team is positioned to serve clients with friendliness and skill. Their collective decades of experience spans multiple specialties that contribute to powerful video production. We take joy in using those talents to come alongside businesses and produce compelling, ultra high-definition videos. 

Skill and equipment are invaluable to professional video quality, but we believe that our most valuable asset to share is our people. “While we use some of the most powerful equipment in the industry,” notes Harrison. “The unique talents each member of our team brings to the table is what keeps us growing and improving with each new project.”

“The most precious thing we have is our people,” reflects Douglas Grillo, Motion Graphics  Designer. “Anybody can have the same camera, but the person holding the camera at Hatfield Media cares so much about the projects and people they’re working with.”

Hatfield Media Video Production

Hatfield Media's Video Production Team: Isaac Harrison, Producer (Top Left); Chuck Rogers, Director of Video Production (Top Center); Robbie Myers, Producer (Top Right); Douglas Grillo, Motion Graphics Designer (Bottom Left); Bryce Ury, Producer (Bottom Right)

Put Your Message in Motion

Put your message in motion with a professional video production team behind you. Hatfield Media’s team would love to connect with you, discover your company and vision, and provide a free, no-obligation consultation. Contact us to learn more today!

Powerful Video Production

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

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International Diamond Center – Marketing, SEO, Web Development & Design, & Video Production

Hatfield Media Ecommerce Website Design, Graphic Design, Marketing, Motion Graphics, SEO, Video Production, Website Design & Development

International Diamond Center (IDC) is a premier jewelry retailer in the Florida and Georgia areas. IDC has been in business for over thirty-five years and is now an industry leader in exceptional fine jewelry and diamond engagement rings. In 2019, Hatfield Media was privileged to join in those efforts by providing a spectrum of digital marketing services.


Before You Ask Her, Ask Us

Built on family values and a commitment to providing a high quality shopping experience, IDC elevates the jewelry-buying experience to one that is trustworthy, caring, and unique. Founder and President, Keith Leclerc, leads the business with the belief that “International Diamond Center is more than a jeweler — they’re a family.” Those fundamental values echo through each of IDC’s nine showroom locations. Jewelry-buyers in Gainesville, Port St. Lucie, Savannah, Clearwater, Tampa, Altamonte Springs, and Orlando know that when they visit their local IDC showroom, they will quickly find friendly, professional, and knowledgeable service to make the right purchase. 

International Diamond Center - Website Design

At International Diamond Center, their motto is, “Before you ask her, ask us.” They understand that a proposal is one of a person’s happiest moments in life, and the right ring makes it all possible. That is why IDC is committed to being a trustworthy, pressure-free resource for education and exploration of diamond engagement rings. Featuring a large selection from top designers such as Forevermark, Tacori, and Verragio, couples in love easily find the ring that will symbolize forever their affections. Toward that end, it is the vision of IDC’s VP of Marketing, Brian Stamey, to “continue to provide exceptional value to the consumer, providing them with trustworthy and quality merchandise at a substantial value.”

Multifaceted Website Evolution

Providing an incredible in-store shopping experience works in harmony with also offering a sparkling online shopping encounter. Whether a person is shopping for jewelry for themselves, a special occasion gift, or the milestone of engagement, they begin their search online. For that reason, Stamey came to Hatfield Media for SEO and website services. In his initial conversation with Drake Hatfield, President and CEO of Hatfield Media, Stamey discerned that “Drake is extremely intelligent and on-top-of the marketing and development aspect of the industry. His philosophy is really client-first, truly doing what is in the best interest of the client with a long-term approach.” Soon thereafter, our team got to work.

The most important website objective for us was to “make sure it is modern, beautiful, and functional,” as described by Stamey. In the fall of 2019, our web developers created and launched a sparkling new IDC website with device and browser optimization, and a seamless eCommerce experience. The new website beautifully expresses the full spectrum of jewelry and services offered by IDC with bright and clean design, interactive features, and user-friendly navigation.

International Diamond Center - Website Design

Our web development team thoroughly enjoyed the experience of building IDC’s new website. “IDC was a particularly compelling opportunity for us. Our work began with the simple objective of an aesthetic facelift for their previous eCommerce website,” recalls Ray Tri, Website Developer. What began as a visual project became a thorough improvement project, diving into the realm of eCommerce and digital marketing as a whole. A large and highly beneficial aspect of that became transferring IDC’s eCommerce platform to Shopify. “Through Hatfield Media’s partnership with Shopify, we had access to resources that would allow us to really push the limits. Empowering an absolutely stellar business-to-consumer experience is very enjoyable,” says Tri. 

Sparkling SEO

Coupled with the new website, Hatfield Media is also continually serving IDC with excellent Search Engine Optimization. When partnering with a client for SEO, our team focuses on analytics-driven approaches to keep our clients ahead of the curve. As IDC’s website continues to develop and grow, so also does their SEO performance. “The quality of visitors coming to our site is much higher,” Stamey notes. “Visitors' time on the site has doubled, the bounce rate has decreased 400%, and Our eCommerce sales have increased 200% in the last year,” Stamey recalls. 

Sparkling SEO, combined with creative ads and the use of Shopify as a platform, has taken IDC’s digital presence to a new level of greatness. After the decision to move the website to Shopify, Stamey has been “ecstatic” about the results. “It’s so intuitive and user-friendly. We’ve seen a much better conversion with sales, and I think that the SEO will only continue to increase that,” says Stamey.

International Diamond Center - Website Design & SEO

Capturing the Essence of IDC

During the course of Hatfield Media’s partnership with International Diamond Center, our video production team has assisted in the production of three YouTube commercials with enthusiastic plans for future videos as well. Currently on IDC’s YouTube page, one video in particular showcases the talent of Video Producer and Motion Graphics Designer, Douglas Grillo. In the final third of the short “IDC & Tacori” commercial, Grillo had the pleasure of seamlessly incorporating a motion graphic of IDC’s Florida and south Georgia locations. “We wanted to create something that can look elegant, clean, and smooth to help create a visual impact,” recalls Grillo.

For inspiration, he looked to the multifaceted grace of a diamond. “Using some characteristics from jewelry helped us to define the materials applied to the graphics, like the small IDC logos, the tridimensional Florida map, and even the floor where it sits,” he notes. The end result is truly dazzling, evoking imagery of a beautiful jewelry showroom. Grillo describes the imagination behind the design as thoughtfully using “small and subtle camera movements to help show the IDC locations as if they were jewels on display.”

As an integral piece of a well-rounded digital marketing strategy, video production makes a noticeable impact. “For us, video is even beyond eCommerce and web,” says Stamey. “Video content is how consumers increasingly prefer to interact.” Videos capture stories, thoughts, and messages in a way that few other mediums can. In anticipation of continuing video work with Hatfield Media, Stamey underscores that he is “excited to work with the video team to get some brand stories and good emotive videos that speak to the essence of what IDC’s brand is — a family business that likes to have fun. At the end of the day, we want the whole jewelry-buying process to be enjoyable.”

Crystal Clear Future

Looking at these present successes and to future projects, Stamey notes that the culture of Hatfield Media is what makes this Florida resident feel at home with a Louisville marketing agency. “Coming up here, meeting the team, and seeing the culture that Hatfield has makes me much more comfortable with having an agency out of state. Having someone whose advice you can trust and who has your best interest at heart” makes a meaningful difference. This established trust not only nurtures a positive client relationship but also supports ongoing efforts to help IDC shine. In Stamey’s words, “The proof is in the pudding, and the results speak for themselves. It has been a huge blessing for us to have discovered Hatfield, and I’m excited to see how that partnership is going to evolve.”

Hatfield Media is extremely pleased with the way International Diamond Center has flourished during our partnership. “Working with International Diamond Center continues to be a joy. Brian's trust in our team's abilities has allowed us to fully leverage our creativity and skill, which continues to yield a dramatic increase in quality conversions for all of IDC's divisions and locations. We look forward to continued partnership and growth for IDC,” Drake Hatfield, President and CEO of Hatfield Media.

International Diamond Center - Hatfield Media

Powerful web design & development

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

Ready to pursue your next project?
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Greater Louisville Inc. COVID-19 Crisis Support Hub: Website Development

Hatfield Media News, Non-Profit Website Design, Website Design & Development

As global, national, and local community efforts to combat COVID-19 continue, small businesses face new and unique challenges. In a combined initiative to serve businesses navigating this pandemic in the Greater Louisville region, Hatfield Media has partnered with Greater Louisville Inc. to provide support, education, and advocacy during this time.


Growing the Regional Economy

GLI is Louisville's Metro Chamber of Commerce. Based in downtown Louisville, GLI was named the Top Chamber of Commerce in the United States in 2019 by the Association of Chamber of Commerce Executives (ACCE) for their efforts to connect businesses and keep them informed. The largest Chamber in the region, GLI is an investor-led nonprofit that promotes business, advocates for business with the state and federal government, creates unique programming to help businesses grow, and implements strategies to grow the regional economy. With current events surrounding the spread of COVID-19, the voice of local businesses is loud and clear in desiring guidance and advocacy.

Louisville Crisis Support Hub

Serving Local Businesses in the COVID-19 Crisis

In response to the most pressing current needs for local businesses, GLI is spearheading a new digital resource: the Greater Louisville Crisis Support Hub. At a time when news and protocols around COVID-19 are continually developing, the Crisis Support Hub is a place for entrepreneurs and business leaders to find the latest information from reliable sources to address their unique needs. Touted in the Kentucky publication, The Lane Report, this website “serves as a hub for the many resources available to businesses navigating the uncertainty associated with COVID-19. Through the new site, businesses will have access to accurate, up-to-date information on this crisis and news on how our region is responding.”

GLI understands that uncertainties are widespread and that the local economy is, in many respects, taking the greatest hit. However, despite the physical separation brought by social distancing, our community is more united than ever. As each of Greater Louisville’s local businesses strive to navigate this difficult time with grace, GLI is here to help. Whether a business has questions about health in the workplace, financial support options, or information on employee support, GLI’s Crisis Support Hub offers these and more for free.

When asked about the Crisis Support Hub, GLI President and CEO, Sarah Davasher-Wisdom, said, “We are facing a crisis unlike anything our community has seen before. It is incumbent upon us as a community to do all we can to educate and assist one another. GLI is honored to step into this role and provide much needed resources for businesses during the COVID-19 pandemic.”

A Digitally United Community

In uncertain times, the strength of a team is of critical importance. Along with other local business advocates, Louisville Forward, Louisville Independent Business Alliance (LIBA) and the University of Louisville College of Business, Hatfield Media is honored to have a key role as partners to the Louisville Crisis Support Hub. “We are proud to partner with these organizations to provide an online resource for our community during these uncertain times,” said Clark Absher, Chief Business Development Officer. Connection and advocacy is more digital every day, both due to cultural shifts and social distancing, and we are able to assist with powerful website design and development. Absher continued, “Our web development team leads, Steve Clark and Ray Tri, did a fantastic job building this website. We hope this site will assist businesses to keep pushing and moving forward. We are all in this together, and we’re here to help.”

Louisville Crisis Support Hub

The primary objective of this resource is to take Greater Louisville area businesses from a reactive state to a proactive state, standing together with strength and equipped with reliable information. For the sake of each business impacted, time is of the essence, and Hatfield Media took care to develop this website in record time. Ray Tri, Lead Back End Developer, describes this as “a particularly motivating project for all of us, as we are all eager to do our part during these difficult times.” 

Just as we are united as a local community, the team and partners who worked together on this project exhibited impressive flexibility, communication, and trust. “It took that flexibility from GLI and a lot of coordination within our development team to make this happen,” says Tri; “We’re ecstatic that everyone was able to work together and of what we were able to accomplish in a very short period.”

Louisville Crisis Support Hub

Persevering Together

Hatfield Media has been a member of the private business sector in Louisville for ten years. During that time, we’ve continued to enjoy the privilege of working with many other businesses, near and far. Because of this, we share GLI’s ongoing passion for a supportive economic community, especially in times of crisis. “Hatfield Media has been a longtime supporter of GLI and the phenomenal service they provide to Louisville businesses. It is an honor to work together on the Greater Louisville Crisis Support Hub website,” states Drake Hatfield, President and CEO of Hatfield Media. There is no challenge that we cannot face together, and this new digital resource helps ensure that the Louisville regional economy will overcome. Hatfield continues, “Together, we are confident that we will all weather this storm.”

Responsive Web Design by Hatfield Media
Powerful web design & development

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

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B Simm You Don't Want These Cards

B Simm – Video Production, Apparel & Marketing

Hatfield Media Branding, Ecommerce Website Design, Graphic Design, Marketing, Motion Graphics, News, Photography, Product Photography, Video Production, Website Design & Development

Cardinals fans are coming out strong for a new music video from local music artist, B Simm, as Louisville sports legends join him to remind the world — “You Don’t Want These Cards.” University of Louisville fans can now support the team with a whole new line of Cardinal apparel. B Simm just released a new music video for what has become the popular UofL rallying cry, ‘You Don’t Want These Cards.’ Hatfield Media is honored to be partnered with B Simm in his musical and entrepreneurial endeavors by providing website development, licensing, printing, eCommerce, video production and promotion.

Client: B Simm

B Simm You Don't Want These Cards


A triple-threat singer/songwriter, actor, and entrepreneur, Brandon Simmons received widespread recognition with the release of the original track in 2012. The beat was produced by Samuel "Beast” Elliott, which quickly became the University of Louisville’s student anthem and an essential track at game-day tailgate playlist. Elliot describes the song production as a process he “will never forget.” What began as a 3am call from B Simm became the new rallying cry. Recalling the first time he heard Simm’s demo, Elliot says, “at that moment the song was born. UofL got their anthem.

B Simm You Don't Want These Cards


B Simm worked with Hatfield Media for website development, licensing, printing, eCommerce, video production and promotion. When developing his website, Hatfield Media’s goal was to put his personality and music at center stage. This was accomplished by utilizing photography as a simple yet powerful story-telling medium with an edgy aesthetic to compliment B Simm’s brand. Developing a site with responsive and user-friendly features was also a priority, particularly to support the ecommerce element with the online store, which carries B Simm’s full line of CLC and NCAA Official Licensed Apparel through the University of Louisville.

Prior to working with Hatfield Media, B Simm had an established and successful history with selling his “You Don’t Want These Cards” apparel; however, the recent partnership has created new opportunities for the line to improve. In addition to Hatfield Media’s role in website design and development and licensing, the graphic design team led the way with fresh apparel designs. Morgan Fletcher was instrumental to the apparel design process, bringing the sentiment of the song and legacy it represents to life. “We took a deep dive into current design trends, tapping into the sports and music scene. I wanted to create a shirt that both men and women could wear. We also needed it to be relevant to current trends while remaining timeless like the song. The song is a classic pump-up song, and the bold shirt design gives you the same vibe,” Fletcher.

B Simm and Hatfield Media partnered with locally owned and operated printing companies, MPC Promotions and MPI Printing. It was these design updates that ultimately inspired B Simm to go forward with producing a new and improved music video. When asked why Simm wanted to make a new video for the song, he said, “Now that we’ve got the new design with the Cardinal bird, I think it’s only right to have an official video that matches.”


The “You Don’t Want These Cards” is more than a song; it’s a rallying cry. Isaac Harrison of the Hatfield Media video team described the production process as “a welcome challenge.” “The song is a way for fans to come together, and we tried to bring that feeling to the video,” Harrison recalls. The video team indeed captured that sentiment by employing powerful imagery along with gathered fans and UL greats. Many local Cards celebrities are featured in the new music video, such as: Patrick Henry Hughes, Mario Urrutia, James “Elmo” Elmore, Tony Williams, Lorenzo Mauldin, and Brandon “B More” Herring. “The best part about it,” Simm said, “is getting Denny Crum in it, since he’s a legend.” It is all of these aspects working together that herald the legacy of UL athletics, celebrating that “when it comes down to it, we are all part of the Cards family,” Harrison.




Coming alongside B Simm is a privilege and adventure that we at Hatfield Media greatly appreciate. We are excited for his success and to continue our partnership. “UL fans rally around this song and Brandon as an artist. His drive and passion for music, love for the University and city of Louisville made this project a blast to be a part of. I would be lying if I said there weren't a handful of obstacles, but that made us dig in and push even harder. It makes seeing the final cut even sweeter. I am proud that Hatfield Media was a part of this project; our video production team went above and beyond. We're just getting started” says, Clark Absher, CBDO at Hatfield Media.

Shop the “You Don’t Want These Cards” collection online at:, Mine & Yours in Mall St. Matthews and all JD Becker locations.

Powerful video production

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

Ready to pursue your next project?
Let's grab coffee!