CRG Automation — Web Design & Development

Hatfield Media Branding, Website Design & Development

CRG Automation will be the first to tell you that they do so much more than brainstorm inventions, designs, and fabrications — services that in and of themselves would be revolutionary. This is a company that makes packaging, automation, and manufacturing industries work. Specializing in custom engineering solutions that can’t just be found in stores, CRG Automation straightens out a world of process conundrums. Recently, CRG Technologies changed their name to become CRG Automation, signaling that this leader in automated integration is a rising force. Embarking on an exciting next era for their brand, CRG asked Hatfield Media to build a website that says, “Meet the new CRG Automation.”


CRG Automation Web Design & Development by Hatfield Media

Before They Were CRG Automation, They Were Instinctive Problem-Solvers

Prior to developing, re-engineering, and rebuilding entire systems, over two decades ago, CRG Automation first made their mark as a budding support company over two decades ago. Initially, CRG was created to help update or refurbish customers’ aging equipment for the food and beverage engineering process arena. These services became so beneficial that CRG was able to confidently step into a new role, serving as a powerful custom solution and packaging player in the industry.

CRG’s innovative momentum didn’t go unnoticed. After current owner, president, and CEO, James DeSmet, started in July 2019, he kicked off CRG Automation's rebrand and reinvestment efforts, culminating in a rollout for the company's 20th anniversary. DeSmet commends CRG’s ability to think outside the box in solving the “toughest automation challenges with custom solutions, not out-of-the-box bandages.”

As Jeff Gilkey, CRG’s Director of Sales & Marketing, indicates, the “opportunity for manufacturing and solving problems” was tremendous. After all, Gilkey notes, “We had a skilled group here. We had the roots to grow and expand. That was what James saw — that he knew he could take our manufacturing and custom solutions bones and turn them into a thriving business; and that’s the direction we’re headed.”

Gilkey highlights, “90 percent of what we do is custom jobs… There are solutions for people who say, ‘This is what needs to happen, and I can’t call anybody and buy it off a shelf.’” That’s where CRG comes in. “We design and engineer it, we fabricate it, we assemble it, and we test and commission it. I think the biggest turning point in becoming CRG Automation from CRG Technologies is the fact that we’re now going out and focusing on” finding solutions to those very difficult problems.

Three missions guide CRG Automation: “Contemplate. Fabricate. Automate.” CRG’s capable team can handle anything, including providing companies with robotics integration to ramp up packaging. From designing to building, CRG also delivers fully automated, continuous, and intermittent motion cartoners and case packers — each tailor-made to fit a customer’s singular packaging needs. Benefiting from an in-house engineering department, CRG values the voice of their customer and has the resources to tackle unique challenges, collaborating with a mission-focused team to craft valuable solutions.

Striding forth into a new direction with fresh focus, Gilkey explains the company needed a website that could echo, “We are not CRG Technologies anymore.” CRG Automation wanted to transform their digital presence, ready to showcase bold capabilities, skill sets, and experience in a revitalized light.


CRG Automation Web Design & Development by Hatfield Media

Telling a Story of Booming Innovation

Hatfield Media Senior Account Representative, Christina Pfeifer, believes, “A need for a website that tells the story of their growth and innovation allowed our design team and website development team to provide modern solutions.” Set to transcend the past into an unlimited future, CRG called on Hatfield Media to drive their rebranding story forward. Hatfield’s team got to work on a sleek, user-friendly site; something with the power to boost CRG Automation’s brand awareness while cultivating strong client relationships.

Our team took care to elevate CRG’s website to an entire “new level of design and application,” affirms Pfeifer; a responsibility “we thoroughly enjoyed bringing” to fruition. Keep in mind, “CRG Automation has an amazing and efficient process to their builds,” adds Pfeifer, asserting, “we wanted the website to reflect that custom experience.”

When CRG Automation sought out a forward-thinking direction for their website, Hatfield Front-End Developer, Matt Swanberg, recognized that “a big part of this was the desire to reach new customers.” Swanberg could see just how crucial it would be “for customers to find information about their products easily.” That’s why he helped build a website to “highlight product specifications” where, along with copy, assorted images and videos would take their own digital real estate.

Swanberg dedicated time to crafting an “interesting design language,” streamlining it in “unified” fashion, adding that keeping this “consistent throughout the site was key.” Moreover, Hatfield’s team upleveled this fresh site with animations, features that Swanberg ensured would translate “across various screen sizes and devices.” A creative and collective effort, for Swanberg, “As a developer, it was essential for me to bring design’s vision to life.”


CRG Automation Web Design & Development by Hatfield Media

Getting CRG Automation Right Where They Wanted to Be

Though CRG celebrated their 20th anniversary in 2020, Gilkey sees CRG Automation as an experienced company with the energy of an up-and-coming startup, just two years old. Merging these two worlds between decades of laser-sharp skill and new beginnings, Hatfield Graphic Designer, Kaen Blevins, rose to the occasion.

“Working with CRG to redesign their website was an amazing experience. The client had valuable insights to offer about what they wanted to see in their new vision, and were eager to witness it come together, piece by piece,” spotlights Blevins. “We’d meet every week, collaborating and discussing each idea for how to best reintroduce CRG to the world. Our consistent and clear communication helped make a total, complex refresh feel like a walk in the park, which is just what we’d hope for a user journey.”

Blevins continues, “Including the client throughout each step of this rebranding felt rewarding, as CRG was always thrilled to see the fresh twists we had in store. The client loved our more modern approach. We chose to keep the elements simple in order to let the overall story of CRG Automation shine. Next, we introduced easy-to-understand iconography, large images for visuals, and an additional color into their branding portfolio — all to further captivate their users. This is how we were able to achieve a unique look that shares, ‘Just look at all CRG Automation can do.’ Now, customers can browse an inviting, new website that speaks to CRG’s dynamic potential.”

Open dialogues helped Hatfield Media propel CRG to land exactly where they hoped. Gilkey says that ultimately, “what we were looking for was creating the image of who we are.” CRG Automation is not a “small company.” They wanted a website that could show them as “the professionals that we are,” asserts Gilkey. Our team listened to CRG’s needs, so that we could exceed their expectations.

Gilkey notes it was important that through this redesign, CRG could convey their story “visually, so that when you go to the site, you see CRG and say, ‘wow, these guys are the real deal. They can get stuff done.’” For Gilkey, “the biggest accomplishment was branding: showing people who come to my site who we are, so that they leave with that understanding.”

Following an exciting, complete refurbishment of CRG’s manufacturing facility, one thing was for sure — “we wanted the visuals.” CRG takes great pride in their new shop, as Gilkey adds, “People that come in here will walk through the door and go wild. This place is amazing. That’s what we wanted to show. We wanted ease of use, so that once I got your attention, if you wanted to learn more, we had the case studies and we had videos.” Gilkey is upbeat that the new site exhibits several videos, encouraging users to come explore CRG Automation’s projects. “I wanted you to be able to come to the site and learn what you wanted to learn.”

Now This Thriving Business Has Your Attention

Along with an office expansion, a cutting-edge name, and website to match, CRG Automation is continuing to break new ground. When asked what’s next on the horizon for CRG, Gilkey says there is no slowing down, between flourishing “growth,” “expanding into new markets,” as well as bringing forth “dedicated product lines.” Throughout the upcoming years ahead, CRG is eager to mint an “established reputation in the market;” one “that says, ‘CRG is your custom automation solution company.’”

“This was a big deal for us,” Gilkey expresses, commending Drake, Christina, and everyone at Hatfield Media for being patient throughout a “very big,... intimidating project.” CRG needed a creative team that could take a marketing vision and run with it, guiding them conscientiously along the way. Gilkey says, “When I think back on working with you, that probably in my mind is one of the biggest attributes that you brought; just that understanding that ‘... we’re going to walk you through these steps, and we’re going to get you where you want to be.’”

“You guys managed it well and got us through that,” Gilkey believes, happy that CRG Automation can leap ahead as problem solvers, providing necessary solutions. “I can tell you that every job that I have going on right now, barring one or two of them, is not a simple job. It’s going to require engineering. It’s going to require design. It’s going to require custom fabrication; and that’s what we bring to the market.” With a visually enticing rebrand, CRG Automation is ready to make this next decade count.


CRG Automation Web Design & Development by Hatfield Media

Powerful Web Design & Development

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

Ready to pursue your next project?
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502 Equipment — Web Design & Development Featured Image

502 Equipment — Web Design & Development

Hatfield Media Website Design & Development

502 Equipment believes equipment and service should go hand in hand, ready to serve the hard-working individuals who manage our society’s water and utility infrastructure. Based in Louisville, Kentucky, the dealership strives to make top-of-the-line, high-performing technology and equipment accessible to everyone; distributing the highest quality products on the market. When 502 Equipment called on Hatfield Media’s team to build a modern website, we dove right in, translating extraordinary service into magnetic design and development.

Client: 502 Equipment


502 Equipment Website Design by Hatfield Media

Leaning into Intuition: A Vision That Began with Compassion for America’s Workers

Investing in the tools of your trade doesn’t just drive business; it improves the human experience of those who harness those tools. This is a philosophy that JC Spalding has taken to heart. Long before founding his own full-service dealership, Spalding was fostering relationships with water and utility workers throughout the U.S. Even then, he was willing to drive hundreds of thousands of miles to meet them wherever they needed him.

For J.C. Spalding, providing equipment sales and service that uplift the industry comes down to helping diligent workers transform their work. Over half a decade ago, Spalding was a budding go-getter on the move, developing an up-and-coming vac truck rental company. Recognizing deep-seated potential and having the passion to help it rise, he propelled that five-truck company off the ground running. Under Spalding’s vision, the business grew from a single location into an established regional brand, offering clients multiple locations with over 70 trucks revving across the roads.

In February 2017, Spalding launched 502 Equipment with the same dedication that helped him shake up the vac truck rental business: leading with trustworthiness and character. After sincere conversations with the workers who uphold our water and utility infrastructure, Spalding realized that there was a stark gap in awareness. Too many workers lacked understanding of the kind of incredible technology and equipment available — resources that could make it safer, easier, and quicker to work in challenging environments.

Sharing the Value of Industry-Changing Equipment, Tools, and Service

Having traveled around the country, Spalding could see that a white glove level of service and education was missing in the market. He created 502 Equipment to drive meaningful change forward. For this reason, 502 Equipment only believes in doing business when it’s genuine, placing customers’ best interests at the center of every sale.

Having the right tools is fundamental, but it is just as valuable to know how to use those tools properly. Whether someone is seeking the Cadillac of trucks, sound pipeline inspection equipment, a suite of high-impact nozzles, waterproof sewer tools, or hands-free communication and safety devices, 502 Equipment has it all. Not only that, but JC Spalding ensures his business provides each customer the necessary service and support, so anyone can use those tools in the best way possible.

JC Spalding wants customers to feel empowered to use any sewer tool, truck, or nozzle. This is the kind of remarkable support that inspired him to set 502 in motion; bringing service and education the industry had yet to offer, until now. 502’s resources allow a customer to leverage the advantages of using effective equipment on the job — no matter how tough the work site.


502 Equipment Website Design by Hatfield Media

Finding the Right Voice: Honing Design & Development into a Powerful Tool

502 Equipment cultivates lasting connections with every customer that walks in through the door. After all, when JC Spalding is the owner, founder, and president of the company, business starts and ends with feeling personal. He wants his customers to know they’re talking to a real person on the other end of the phone when they call; a person who will deliver quality products they can trust.

When 502 asked Hatfield Media to bring digital life to their unmatched service-led loyalty, our creative team was eager to get to work; ready to give 502 Equipment’s integrity a fresh, new voice. “Our goal was to communicate the quality of 502 Equipment's services through clear and simple icons, dynamic photos, and a strong branding,” says Hatfield Media Graphic Designer, Brian Ott.

Hatfield Media takes pride in crafting that just-right engaging web presence, especially when a business thoughtfully places clients first. Working on a creative process that feels fulfilling in every direction elevates the outcome of custom design and web development.

The triumph of this collaborative experience stands out for Hatfield Account Representative, Kayla Coursey, who shares of the projects she’s led, “This website has been one of my favorites.” Coursey highlights, “JC was such an easygoing client to work with who knew exactly what he wanted;” something that facilitated clear communication, where Hatfield could deliver a refreshed, tailor-made site for 502’s user base. “I very much enjoyed working with the team on this project because everyone was able to put a lot of fun work and creativity into it.”

When building an intuitive and compelling digital experience, landing on simplicity is an art form — and takes multidimensional strategy. Hatfield Front-End Developer, Matt Swanberg, worked conscientiously to help 502 Equipment’s online brand echo their personal voice. “502 was all about creating a simple and engaging website that attracts users to the specific products offered by the company,” explains Swanberg.

Ensuring a user’s journey would feel seamless throughout 502’s modern site, Swanberg notes that the value of a small, straightforward navigation menu is in its openness to exploration. Drawing “users to specific CTA items” delivers a one-two punch, reducing both “clutter and confusion,” Swanberg continues. This took a three-prong approach that sparked with departmental synergy: “Collaboration between design, development, and content was key to realizing this project.”

The innovation and imagination of our design department soared to meet 502’s ideas and expectations, leading to an exciting branding process. Ott illuminates, “The client gave us extremely creative and inspiring website examples for us to draw from in our redesign of his site. Using those as our springboard, we were able to confidently find the new and unique look and function for 502 Equipment's online presence.”


502 Equipment Website Design by Hatfield Media

Guiding Customer-Oriented Service Future-Forward

We love the momentum: personalizing a customer’s redesign and bringing that vision together, piece by piece. Now, some of America’s hardest workers will gain better access to 502’s top-grade tools, from cutting-edge sewer cleaning trucks to powerful hydro excavators — making it safer for them to navigate dangerous settings with new precision.

There is immense satisfaction in a job well done. For 502 Equipment’s president, owner, and founder, JC Spalding, the redesign process felt important to execute well. The fresh design promotes brand awareness and amplifies 502’s voice, all while sustaining an authentic relationship with clients. Spalding spotlights, “Hatfield did an excellent job on my new website,” as he found connecting with our team to be transparent, fast-paced, and expedient. “The entire team was very easy to work with and the process was very easy. They were very responsive and built a site that adds great value to my business.”

These tools have existed for decades, and this is part of 502 Equipment’s commitment to serving the industry, day in and day out. JC Spalding no longer wants those serving the water, sewer, gas, and power industries to work without reliable equipment, easy-to-use technology, and above-and-beyond customer support. This is the impact of strengthening a brand: a full-service equipment sales and service shop is primed to invigorate the way in which multiple industries do business. With a clear and welcome digital voice, 502 Equipment can continue to lead as they first began — with trustworthiness and character.


502 Equipment Website Design by Hatfield Media

Powerful Web Design & Development

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

Ready to pursue your next project?
Let's grab coffee!

WJIE – Web Design & Development

Hatfield Media Non-Profit Website Design, Website Design & Development

Local, listener supported, non-commercial radio station, WJIE, has brought contemporary Christian music to the greater Louisville area for 30 years. Proudly proclaiming the Gospel on the air, WJIE, ‘Where Jesus is Exalted,” exists to extol the name of Jesus across the airwaves. Hatfield Media was delighted at the prospect of designing and developing their new website.


Client: WJIE


WJIE Website Design & Development

Existing to Exalt


Broadcasting family-friendly Christian radio, WJIE originally signed onto the air in January of 1988 as an extension of Evangel Christian School. Starting at just 18 hours a day on the air, within a year they were able to extend their show overnight. The only local, contemporary Christian music station, their desire is to connect their listeners with one another, the community, and to Christ. 

WJIE’s vision for the future is to continue to impact the community through prayer, to be a source that leads people to the Gospel, and to uplift spirits throughout the day. Their biggest supporters are the kids who grew up listening to them throughout their home. “We live in a very discouraging world, whether it be Covid, unemployment, divorce, drugs, etc. and we value everyone having the same spirit and goal of reaching the city and constantly encouraging others through a prayer or song that comes on the radio,” said WJIE’s Morning DJ, Jim Galipeau. “We are listener supported, but we want to support our listeners,” said Word Media Group’s General Manager, Troy Miles.

WJIE Website Design & Development

In an effort to glorify God through uplifting music, they feature artists, such as: Mercy Me, King and Country, Casting Crowns, Lauren Daigle, Jeremy Camp, and TobyMac. WJIE hopes to encourage believers with their timely messages and lead others to Christ. Wanting to be a light in the local community, WJIE is involved in several local ministries, including: BesideU for Life Pregnancy Center (formerly A Woman’s Choice and Necole’s Place), the Thanksgiving Food Basket Giveaway, the annual coat drive for kids with the Lord’s Kitchen, as well as their own ministry, the Christmas Dream Tree, where hundreds of toys are donated by the listeners to be given to children in the Louisville community.

Tuning in to Transition

WJIE wanted a website that would be an informative resource to the public about what was going on in the community. Hatfield Media created a website with a consistent, clean, look and feel, making it easy for their listeners to inquire about current events, make a donation to support the station, or listen live. Displaying buttons prominently on the site, the values and identity of WJIE shine through. “The website has become easier for people to navigate. We made something uncomplicated that wouldn’t overwhelm the listener,” said Troy. “Making the new website simple has helped to direct visitors on the air without making them dig. Family-friendly Christian radio, that’s what we want to be known for.”


The transformation took place to better inform listeners and encourage their participation and support. “We try to stick to the heart of WJIE - exalting the name of Jesus,” said Troy.  “We want to be sure people hear it continuously throughout the day. As WJIE grows, we want to continue to grow and have an impact, especially through prayer.” Eventually, WJIE hopes to grow to include more stations, enabling them to connect with the communities they have yet to reach. A ministry at its core, the thing that distinguishes WJIE is that they’re local - they’re here. “We did a fundraiser last week, and people were walking in, knocking on the door during the fundraiser. It’s hard to minister to a particular group of people when you’re in Nashville or California. We can have the impact on the community that we want to have, because of our ability to make that one-on-one connection.”

Accessing the Airwaves Online

The primary objective of WJIE’s website was to allow them to continue in their mission of glorifying God through playing positive Christian music. Providing an avenue for them to inform their listeners of news and upcoming events, the new website creates a place for listeners to support WJIE with their donations and give back to local communities. “More than family-friendly Christian radio, WJIE works hard to improve local communities. The hand they have in various ministries and programs conveys the excellence they strive for,” said Hatfield Media’s Back-End Developer, Mark Russ.

Working hard to ensure the site was optimized for a good user experience on all devices and screen sizes, the Hatfield team made both the purpose and goals of WJIE’s site distinct. “One of my favorite features of the website is the ‘Listen Now’ button,” said Mark. “Integrated into the header, it is both prominent and accessible from any page. I also really like the calendar integration and how we’ve hosted it.” 

The focus of Hatfield’s efforts was to update the user experience and remind people why radio is still essential. “When we take on clients, we take them on for the long-haul and continue to support them every step of the way, because their satisfaction is our purpose. From video to marketing, design to development, we do everything internally. Our work speaks for itself,” said Mark. “Working with Hatfield has been both enjoyable and such a smooth process. Whenever we’ve had an issue, or needed something changed, they were right on it. You guys are awesome!” said Troy.


WJIE Website Design & Development

Powerful web design & development

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

Hatfield Media Open House | Welcoming Growth & Joy

Hatfield Media Event Production, Photography

Hatfield Media, a digital marketing and website development agency based in Louisville, KY, recently unveiled our new offices. The property, acquired in late December 2020, serves as a collaborative workspace for their team and clients. In celebration of this growth and gratitude to our team, clients, and friends, we threw an Open House party.


Hatfield Media Open House | Welcoming Growth and Joy

Growth From the Ground Up

Hatfield Media has had several previous locations in Louisville, each one growing with the company. Beginning in a modest downtown office before transitioning to a recording studio at 7th & St. Catherine in Old Louisville, the agency expanded not only in space but in services and talent. In the mid-2010s, the team grew into an office near Douglass Hills prior to their most recent office in Jeffersontown at the Donan Engineering building.

The company has grown from a team of two, Drake and Danielle Hatfield, to a team of over 40 full-time local employees. The new building marks the first permanent home for the company.

“Our team drives our growth. We hire humble, confident people who have a servant’s heart about their work. Our employees use their exceptional talents to deliver success for our clients. To that end, in-person meetings are essential. Our new offices provide a vehicle for collaboration with each other and our clients.” - Drake Hatfield


Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy

Expressing Our Identity & Values

The building, purchased from the owner of the Anchor Point industrial complex and previously occupied by Appriss, came to the attention of Hatfield Media through Casey Smallwood, Broker with Hogan Real Estate. Mr. Smallwood is one of the many personal connections of the company who instrumentally led to the sleek and spacious 20,000 s/f office they enjoy today.

This past December began the fast-paced, detailed series of renovation projects to develop a workspace tailored to the agency’s needs and personality. Showcasing their unique style and visual identity, every aspect of the renovation process was carried out internally.  Kevin Metcalf, Chief Operating Officer, oversaw coordination with a multitude of vendors and partners. Brian Ott, a team Graphic Designer, served as interior decorator, providing artistic touches through the space. 

"We wanted to showcase and celebrate some creative skills of our own. Installations like our Value Wall, which highlights our five core values — creativity, humanity, innovation, growth, integrity — express that." - Brian Ott

As you enter the office, thoughtful custom details guide your way. The centerpiece of the front lobby is a bold, artisan-finished custom plaster hospitality desk by Classic Finishes, whose work also leads into the sprawling central room. There you discover even more statement pieces and inviting seating areas, like gallery art by local painter Loren Myhre and a tailor-built LED display bourbon bar by Lovvorn Woodwork. From the custom conference table and sliding glass walls to photography and art by team members across the company, the new offices fully reflect the creativity and values of the company.

Hatfield Media specially thanks each contractor and consultant who instrumentally made this workspace a reality:

 


Welcome to Hatfield Media

The entire Hatfield Media team joyfully reunited under one roof on May 3. Composed of over forty creatives, analysts, developers, video producers, and administrators, Hatfield Media is poised for success and ready to continue serving businesses and organizations in Kentucky and beyond.

Celebrating this invigorating milestone, we opened our doors for an Open House event. Team members, community thought leaders, clients, partners, and friends all gathered for an evening of fun on July 1. The party featured indoor and outdoor elements, including jumbo Jenga, two craft cocktail bars, a luxurious charcuterie table spread, live DJ, cigar lounge, and cornhole. In keeping with our commitment to local businesses, every detail was furnished by Louisville area vendors and coordinated by Natalie Dannels, Office Manager. Kudos to the talented folks who made this unique and festive: Leadership Reality, Monnik Beer Company, Wandering Spirits, and Prohibition Craft Spirits!

This life-giving night was most special due to the honor and presence of everyone in attendance. Thank you to those who came out to commemorate our new office with us! We look forward to many opportunities to celebrate in the future.



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Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
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Hatfield Media Open House | Welcoming Growth and Joy


Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy

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Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy
Hatfield Media Open House | Welcoming Growth and Joy


Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

Ready to pursue your next project?
Let's grab coffee!

Christina Pfeifer – Celebrating 6 Years of Excellence at Hatfield Media

Hatfield Media News

Christina Pfeifer, Senior Account Representative at Hatfield Media, celebrates her six-year anniversary with the company this month. In celebration of her career as a young, well-respected leader in a metropolitan marketing agency, we are sharing her inspiring success story.


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Adapting to Anything

After graduating from Asbury University in 2015, Christina was ready to start with anything in any place. Holding a bachelor’s degree in media communication and a minor in communication with a film and television emphasis, she began looking for employment opportunities through websites, hoping to land a career in marketing. She spent most of her college career in the video world, developing her aptitude for the creative arts and technical skills. With these strengths and background, she was a perfect fit for her initial position in website management at Hatfield Media.

Christina recalls having to adapt right off the bat — something that would become a theme over the years. Her willingness to jump into whatever role was needed at the time, and have fun doing it, proved to be a great asset. A joyful and servant-hearted attitude made her an excellent fit among the growing team, in which self-expression, fun, and creative problem-solving are valued.

Reflecting on one of the core values at Hatfield Media, Christina says she always felt well-respected when sharing ideas. Though relatively young and fresh in her career, she has always known she could expect open and honest feedback from the leadership at Hatfield, and have a valued seat at the table. During those early years, her attitude was always ‘How can I meet your needs?’ with her primary focus being on putting her best into helping Hatfield move forward. Christina says she was, “given the flexibility, willingness, and trust from leadership to keep moving forward, even when she slipped-up and made mistakes...always knowing she would learn from it.”


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Different Hats At Hatfield

Over the years, Christina has worn many different hats and taken on many different roles at Hatfield. Early on in her career, she wrote content for blog posts and social media, as well as managing the clients’ Google Business pages. Initially learning Cornerstone,  Christina would eventually learn CSS in an effort to improve the flexibility and functionality of the websites. As the graphic design team grew, she helped to manage, onboard, and assign tasks to the team as they developed sites under the old system. 


Already having a working knowledge of each client and their existing projects, Christina began working directly with the clients as Hatfield started to hire web developers. Collaborating with ideas as the projects got larger, she began to focus more on developing her leadership, communication, and problem solving skills. She recognizes that she has “Never worked anywhere that was so flexible in helping me shape my own career path.”

Expressing her gratitude for being able to discover what she enjoys doing, while realizing her natural gifts and talents, she believes, “The more trust you’re given, the more motivation you have to do excellent work.” While humility is rewarded and valued within the company, Christina maintains, “The end goal is always to succeed while exceeding the client’s expectation.”

The Status Kuo

One of the goals as Hatfield grew was to add team members who were willing to contribute ideas and follow the same work ethic — while being a good culture fit and adding complimentary diversity at the same time. When they needed someone to take charge of the Web Development team, Christina’s brother, Jonathan Kuo, fit that criteria to a T. Christina, formerly a Kuo herself, credits the success of their workplace relationship to a combination of good parenting, personalities that complement each other, and “...a common love of discovering new things and finding better ways to do them.” When asked to summarize the collaborative workspace he shares with his sister, Jonathan Kuo said, “I started at Hatfield Media because of my sister. I trust her, Drake trusts her, and she trusts me. I couldn’t pass up an opportunity to work with a company built on that kind of trust.”


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When asked about where her work ethic comes from, Christina holds up another ‘status quo.’ Referencing the Parable of the Talents in the Bible, Christina says she wants to be like the servants who created interest in the property that they were given, rather than the servant who buried his property. “If I’m in charge of something, I want to increase and improve it because that’s what God expects of me in order to build His kingdom,” she says.

Steering the Ship

“Christina is Hatfield employee #1, in more ways than one,” says Chuck Rogers, Hatfield Media’s Director of Video Production. Helping to build a culture of integrity, diligence, and authenticity, ask any of her co-workers, and they will tell you what an invaluable asset Christina is to Hatfield Media. Morgan Fletcher, a graphic designer at Hatfield Media, says her workplace relationship with Christina started with her interview. “Christina has been a great mentor to me over the years,” Fletcher said. “She is able to look at projects from different perspectives and has great feedback, making her a great Account Representative and friend at Hatfield.”

When asked if there was any advice she would give to college graduates or young professionals Christina said, “Be confident in your own abilities. Being the best takes time and effort. Be confident enough to try, even when you’re not sure.” Out of all the things Christina has discovered about herself during her tenure at Hatfield Media, it’s that she loves working with people. Collaborating with teams internally, as well as working externally with clients, she loves the chance to help people succeed. The different people she gets to work with are what have kept the past six years interesting, saying, “You steer the ship, because you love the ship.”


Ready to pursue your next project?
Let's grab coffee!

Quadrant Magnetics – Website Design & Development

Hatfield Media Motion Graphics, Website Design & Development


Founded in 1992, Quadrant Magnetics has evolved to become a world leader in magnetic solutions. Headquartered in Louisville, KY, Quadrant Magnetics manufactures and produces quick-turn assemblies. A central location for shipping, they operate locally as well as internationally, with plans to expand operations over the next few years. Recognizing the need to continue supporting and serving their patrons through exponential growth, Quadrant Magnetics recently called on Hatfield Media to design and develop their new website, in addition to producing new, cutting-edge animation graphics.


BECOMING A MAGNETIC FORCE

Focusing on quality, teamwork, and partnerships with their customers, Quadrant Magnetics specializes in producing permanent magnetic materials and assemblies. Valuing the quality and understanding they have with their clients, Quadrant Magnetics strives to be the best material science company in the industry by not only collaborating with their customers, but exceeding their expectations. “We don’t just view them as patrons, we build partnerships. We want to make sure that what we say we can do, we do well,” said Rebecca Newcomer, Quadrant Magnetics Business Development and Technical Sales Engineer. 

Quadrant Magnetics wanted a website that was faster and multi-device friendly, with enhanced content that focused on customer expectations. Made for a new generation of engineers and clients, the new website is high-tech, modern, and straight to the point. “The new website promotes us, just by exploring the internet. We wanted to have retention time and get away from the boring, confusing, old-generation websites,” said Rebecca.


Quadrant Magnetics - Website Design & Development

DEVELOPING A MAGNETIC SOLUTION

Equipped for a hands-on experience, one of the main features of the website is the interactive magnetics calculator. Other prominent aspects of the design are the multiple videos of their sophisticated automation lines, animations under each of the industries on the homepage, and the capabilities web. “Seeing our facility and how much we grew is very important to our customers, but we also realize how much the capabilities web drew viewers in. People are always asking us about what we can do in comparison to primary magnets,” said Rebecca.



“I can’t say enough about the product animations,” said Hatfield Media Front-End Web Developer, Jeremy Bratcher. “The industry pages really engage the user with just the right amount of information and intensity, while the ‘About’ page illustrates the company’s history slide-by-slide.” Displaying Quadrant Magnetics’ values and showcasing their identity by highlighting their products, the cutting-edge animations from the video team, slick design, and user interface from the web development team, place them up front and center. “The navigation and scrolling features on the site are what really set it apart. There's a fine line between giving the visitor a new and exciting journey to explore, and just confusing them until they give up. We believe the Quadrant Magnetics site is both intriguing without abandoning intuition," said Hatfield Media Graphic Designer, Brian Ott.

Believing in the variety of their industries and green initiatives, the personalized videos of the facility encapsulate the driving force behind Quadrant Magnetics. “We’re really pleased that we got to carry out our brand and are very proud of the new slogan at the end of our videos,” said Rebecca. “We wanted the website to reach a broad range of audiences that kept the viewers intrigued and informed about all of our capabilities, and we feel like this website does that.”


Quadrant Magnetics - Website Design & Development

CREATING A MAGNETIC CHARGE

The new website engages customers with its product animations and endorses Quadrant Magnetics with its eye-catching design. Incorporating the high-tech animations with different web automations, the project demonstrates the technological achievements that Hatfield Media is capable of, especially when the different departments combine their efforts. "Our goal was to match the cutting-edge technology that Quadrant Magnetics offers, with a site that felt just as forward thinking," said Brian. "The Quadrant team really set us loose to design a modern site that broke tradition and excited the user. We wanted anyone who visited the site to know right away that they were going to experience something different.”



“The Quadrant Magnetics project was an opportunity to do something distinctive,” said Hatfield Videographer, Douglas Grillo. "We wanted something people would immediately recognize, but that felt very technological at the same time. We came up with the idea of a blueprint or wireframe that would reveal the object, while still emphasizing the magnets. Based on the designs, I used a blue palette on each of the 3D models, surrounded by two orbing lights, in order to give the effect of an encompassing force.” The biggest challenge for the team was making the animations visually powerful while still working on a website that used a faster response throughout the interface and loading times. “The gurus in the web development department made it happen by compressing the image and other technicalities.”

“Hatfield was very responsive and flexible with all of the last-minute changes and demands. They helped capture our vision right from the start, exceeding our expectations with the creativity they used to animate our customer industries. Focusing on every little detail, they used our color scheme throughout the site to showcase the theme of Quadrant Magnetics. We’re excited about the heat-mapping. It looks great!” said Rebecca.


Quadrant Magnetics Web Design & Development

Powerful web design & development

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

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Class Act – Web Design & Video Production

Hatfield Media Video Production, Website Design & Development

Proudly serving the education community in the Louisville metro area, Class Act exists to provide financial assistance to teachers and other school employees. Member-owned, financially insured, and not-for-profit, they offer banking at better rates. Hatfield Media was happy to be sought out by Class Act  to produce a new video highlighting their Heroes of Education program as well as to design and develop the program’s new website.



Heroes of Education Web Design & Video Production

Back to the Basics

Founded in 1954 by JCPS educators to serve the financial needs of the local education community, Class Act initially started out in an administration building under the alias ‘Classroom Teachers.’ Prior to moving to Poplar, they operated out of what became known as a ‘broom closet’ in Seneca High School. Growing with educators in the area, Class Act came to include parents and students before eventually expanding to serve the surrounding counties. In 1994, they expanded to include the University of Louisville by way of the Student and Alumni Credit Union, simultaneously becoming ‘Class Act FCU.’ A not-for-profit entity existing first and foremost to serve the education community, Class Act is able to provide on-average better interest and savings rates to their members, the owners of the credit union. With a vision to be their member’s first choice for a lifetime of financial services, members benefit from higher returns on their savings, lower rates on loans, and fewer account fees. 

Building relationships through integrity, compassion, and respect, Class Act’s credit union membership takes an active role in education initiatives throughout the community. Offering financial literacy resources both in and outside of the classroom through its sponsors and volunteers, Class Act grows its membership and services while assisting schools with their needs. A platform for schools to fundraise, the Heroes of Education website shares their story while engaging with their credit union. When Class Act succeeds, the education community benefits through thousands of dollars in donations, resources, and savings in financial products.


Heroes of Education Web Design & Video Production

A Class All Their Own

Displaying how much Class Act values education and teachers through the images and text, the Heroes of Education website promotes the program by providing exposure to their brand through the schools. “Not only does it fit the overall aesthetic, the images that were chosen for the new design really convey the idea that you can be part of the team,” says Hatfield BackEnd Developer, Mark Russ. “When you join Class Act, you can be a hero for education, too.” Following best web design practices, along with having developers experienced in accessibility, and talented people who specialize in SEO and marketing, Class Act’s site provides the same great experience across multiple devices while reaching the largest audiences. “Analyzing everything from the readability of fonts and page load times, to the screen-reader interactions for people who are visually impaired, we pay attention to so many details to ensure that the site is as user-friendly and accessible as we can make it,” says Mark.

Working to ensure the site was optimized for all devices and screen sizes, one of the primary goals of Hatfield Media was to build a user-friendly interface in order for visitors to be able to vote for the school of their choice. “In my opinion, the most important feature is the ‘Vote for School’ feature which includes a pop-up when someone visits the school page, including simple directions on how to vote,” says Hatfield Media Backend Developer, Nathan Klein. “The different voting options allow Class Act a clean way of acquiring leads with whom they can market their product.” The SMS text-voting system associates each mobile number with the specific school the user voted for. “Class Act is member-owned, not-for-profit, and actively works to give back to the community. Their interests align well with the members that they work with. I believe that they have a profoundly positive impact on the future of young adults who need credit, and the youth who go to the schools that Class Act supports,” says Mark. “David and Ryan were always great to work with. They knew exactly how they wanted the website to function and were always very efficient with getting us everything we needed on time. I love how this website turned out!” says Hatfield Media Account Representative, Kayla Coursey. 



Showcasing the Heroes of Education program through video production, the Hatfield Video team used footage and photos provided by Class Act to highlight their history and involvement in the community, particularly in support of education. “My goal was to take these separate images and turn them into a cohesive whole that conveyed their love for their community,” says Hatfield Media Videographer, Robbie Myers. One of his favorite moments in the video is when the music hits a crescendo just as old classroom footage of the teachers comes onto the screen, emphasizing the importance of educators. “Class Act helps to raise funds for educators, which is one of the most direct ways an organization can impact the future. Investment in the future generation is investment in the future.” The video promotes Class Act by hearkening back to their earlier days, establishing them as an integral part of the community. “David and Ryan were very collaborative throughout the whole process,” said Hatfield Media videographer, Robbie Myers.They were eager to try new things, and could get behind our ideas. It's always a pleasure to work with someone like that!”  



Making the Grade

Meant to help schools raise money, the concept behind the Heroes of Education website is nothing new, although the vehicle used to make it happen looks drastically different. Gone are the good ‘ol days of driving around in a Winnebago collecting teachers’ signatures on an annual basis. Class Act’s new website meets members where they are, connecting with them and giving them the ability to constantly fundraise and engage with the credit union in an effort to earn hundreds of thousands of dollars for schools.

Originating in the form of a blog in 2017, the Heroes of Education program was named after its members. Everything Class Act does serves the education community. Different because their community is different, the Heroes of Education program gives people more value. Class Act is different from other banks because they talk about something bigger than themselves. They answer the question ‘Why should I bank with you?’ in an impactful way: Class Act doesn’t grow if the surrounding schools aren’t growing.

 

The primary objective of the website was to engage with Class Act’s members to help schools fundraise through the Heroes of Education program. The program asks you to join a community that helps support schools, in turn helping its members save money on their car loans or mortgages, which feed right back into the schools they work at, or where their kids attend. Engaging its audience through instant automation, the website is individualized, as well as easy to understand and follow. “If the points go in, I can see immediately where we are at, at any given moment,” says Class Act’s Marketing Director, David Padron. “When the design came back and we asked about the thought process behind the design, Hatfield Graphic Designer, Kaen Blevins, started listing things off. You could tell that he had put a lot of thought into the design,” said Ryan Olexa, Class Act’s Marketing & Sales Analyst. “When you get to a page, everything pops up right in front of you and the user can interact with it. I like the way the individual schools are structured and can be personalized.” 

Focusing on the employees of Class Act, the commercial highlights the heroes of the credit union, matching the theme and capturing the target audience’s attention. “We love that when we gave Hatfield’s video crew the main concept, they became part of our team, jumping in and giving us ideas and suggestions,” said David.

Heroes of Education

When you become a member at Class Act Federal Credit Union, you are joining in the mission of the Heroes of Education program. Established by Class Act in 2017 to highlight the passion, drive, and knowledge of educators, the program was named after the people who dedicate their lives to the education of children and Class Act’s members. Every financial product and digital engagement through the website contributes thousands of dollars in Heroes Grants awarded to schools, which are used for anything ranging from recess equipment to enhancements of technology in the classroom. 


Heroes of Education Web Design & Video Production

Powerful web design & development

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

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Memorial Day: A Firsthand Account of Service & Remembrance with Sergeant Dick Wilson

Memorial Day: A Firsthand Account of Service & Remembrance with Sergeant Dick Wilson

Hatfield Media Education


Sergeant Dick Wilson, Louisvillian and Vietnam veteran, has developed his life around a passion for storytelling. Through the lens of photojournalism and his military typist career, Wilson has always been near the climactic, peaceful, complex, and beautiful moments and people of history. This Memorial Day, Hatfield Media has the honor of sharing his firsthand account of these impactful memories and perspective on the meaning of sacrifice.


Memorial Day: A Firsthand Account of Service & Remembrance with Sergeant Dick Wilson
Memorial Day: A Firsthand Account of Service & Remembrance with Sergeant Dick Wilson
Memorial Day: A Firsthand Account of Service & Remembrance with Sergeant Dick Wilson

The Power of the Still Image

Military service was intrinsically part of Sgt. Wilson’s life from childhood. His father, Harry B. Wilson, spent his life as an Army medic, modeling a life with purpose and patriotic duty. Following a career that included time as a POW, he retired as Chief Warrant Officer II with two Bronze Stars and two Purple Hearts. This made a formative impression, evident in Wilson's eagerness to enlist upon high school graduation. Continuing this legacy, Wilson began basic training two days after receiving his diploma from Seneca High School in Louisville, KY. 

“I was probably one of the worst recruits they ever had,” Wilson recalls. But after a couple of months of basic and advanced training in Fort Knox, his path to serve the military as a typist emerged brightly and full of hope. “It was the first time I was good at anything. This opportunity to develop it with the Army gave me the greatest sense of self-worth that I’d ever had in my 17 years of life.”

With access to specialized training, field experience, and world travel, Sgt. Wilson deployed to Heidelberg, Germany in August of 1965. Inspired by the landscape, people, and culture around him, he acquired a camera. Perhaps not knowing it at the time, this modest device became the catalyst of a meaningful photojournalism career that shaped his deployment and entire life going forward. Beginning here, then-Corporal Wilson captured the stories of fellow service persons to send to their families and hometowns in the States. Giving people’s loved ones a chance to hold a connection and present a vividly humanized portrait of authentic military life was the privilege of a lifetime. 

“In this fast-paced world… a still photograph stops time. It gives the viewer a moment to think, to react, to feel. ...the power of the enduring, still image [is] to inform and bring understanding…” - Renée Brown


Viet Nam Notebook by Dick Wilson
Viet Nam Notebook by Dick Wilson

Vietnam & a Brother Remembered

A year later, in September 1966, Wilson volunteered to join the troops in Saigon and Nha Trang, Vietnam. While there, he was promoted to Sergeant and worked alongside the 223rd Aviation Battalion. Though conflict surrounded the area, typists, photographers, and other administrative military personnel remained settled in a relatively comfortable oceanside camp. This vantage point, both on the ground and in the air, revealed the resplendent beauty of the Vietnamese mountainsides, fields and valleys, and waterscapes. Through his craft, Wilson gently harnessed snapshots of the war, the land, and the people in Nha Trang that humbly offer a story often untold.


Memorial Day: A Firsthand Account of Service & Remembrance with Sergeant Dick Wilson
Memorial Day: A Firsthand Account of Service & Remembrance with Sergeant Dick Wilson
Memorial Day: A Firsthand Account of Service & Remembrance with Sergeant Dick Wilson

Wilson’s Vietnam was and is an invaluable depiction of the human experience. Meanwhile, his dearest hometown friend and brother in arms, Tom, faced a different facet of this world: the rigors of war. 

Tom was just one year his junior and eager to also join the military effort in Vietnam. His love of country and desire to give everything he could led him to choosing one of the riskiest positions. Tom became an infantryman after also receiving basic training at Fort Knox, from which he journeyed alongside thousands of other brave souls to the jungles and marshes of Vietnam. 

His deployment was, like countless others, cut short after a traumatic attack on his troop. A friend and comrade inadvertently triggered a land mine, which was quickly followed by a barrage of gunshots. During the attack and while carrying an injured soldier to an evacuation helicopter, Tom suffered the loss of one eye, part of his jaw, and hearing in one ear, as well as a gunshot wound to the chest.


KYMEA 2019 Annual Report Design by Hatfield Media

The physical recovery lasted several years, but the psychological injuries haunted him for the rest of his life. “The mental anguish of war is just as deadly as the physical,” says Wilson. “Their job was to kill or be killed, and I was one of the lucky ones.”

Tom and Dick remained faithful friends throughout his fifty years of life following the war. All of that time, the battle raged on between Tom and his crippling PTSD. Though he survived the war itself, it truly was the slow and grievous mental decline precipitated by that fateful day in the jungle that ended Tom’s life in October 2018. He is remembered with love and honor alongside the tens of thousands of American casualties lost in the Vietnam War.


KYMEA 2019 Annual Report Design by Hatfield Media

The Meaning of Memorial Day

Speaking soberly of heroes’ lives lost, Sgt. Wilson points us to the Vietnam War Memorial in Washington, D.C. as a poignant, tangible memory of the cost of freedom. “You can touch those names and remember them… the people you knew and were friends with. The strength of that feeling and of Memorial Day is to honor, remember, and thank all of those people in perpetuity.” 

In a somber moment, and as a peaceful man himself, he adds that “the purpose of it is to memorialize their sacrifice and reflect in order to avoid a wartime scenario like that again.”

58,209 souls were lost during the war in Vietnam alone. Today, we join Sgt. Dick Wilson, their families, and the nation to pause in memory. With deep gratitude, may we commemorate their sacrifice with a life lived well, never forgetting the immense privilege of freedom and the price thereof.


Zoeller Live Event Video Production by Hatfield Media — Featured Image

Zoeller Pump Company — Live Event Video Production

Hatfield Media Event Production, Video Production

Zoeller Pump Company’s waters have run deep since its founding in a family basement, nearly a century ago in 1939. One of North America’s oldest family-owned water pump manufacturers, Zoeller Pump seeks powerful ways to offer durable water solutions all over the world. When Zoeller approached Hatfield Media for live event video production of its 2020 All IN conference, we were determined to create a compelling, immersive experience.

 


Zoeller Live Event Video Production by Hatfield Media

A Family’s Commitment to ‘Doing a Thousand Little Things Right’

Over four generations later, manufacturing wastewater pump solutions has meant plenty of research, development, and ingenuity for Zoeller. This is a company constantly pushing to find how to improve next, from products to processes. Part of Zoeller's resilient success hearkens back to its roots: never losing sight of the old-fashioned, authentic values that inspired its humble beginnings.

The old adages that “a job worth doing is worth doing well” along with “doing a thousand little things right” are gifts from the company’s original founders; principled sayings that Zoeller has earnestly turned into guiding actions, replicating across generations past and generations to come. It takes a lot of conscientious precision to make moving wastewater and effluent this easy for customers.



Zoeller takes into account the specific needs of every industry. Whereas the HVAC industry’s water removal conditions may look like line build-up in tankless water heating units, no two industry’s essential must-haves are alike. While Zoeller uses its Scale Removal System in the HVAC industry, since the early 90s, the company has also offered submersible grinder pumps for tough sewage applications. Today, Zoeller has perfected its ability to adapt designs, from thermally-protected condensate pumps to commercial and residential sump pits; all complete with 100% factory testing for absolute dependability. 

Building a Sump Pump That Outlives Industry Expectations

C.S. Lewis said, “Integrity is doing the right thing, even when no one is watching.” When it comes to the wastewater arena, look no further than customer satisfaction. After all, customers know when a product and service feel like they’ve been done right. Zoeller has come to look forward to surprising customers — with how long Zoeller sump pumps actually last them. 

“How long?” That’s one of the most asked questions Zoeller hears from customers. There’s a difference between ‘should last’ and Zoeller: a difference of integrity. Zoeller pumps exceed industry standards for life expectancy, with one customer finding that a residential septic system from Zoeller installed in 1987 ran for 31 years of service. This system pumped all of the customer’s wastewater and sewage — needing only routine maintenance and the occasional part upgrade.

Zoeller has invested years of family-led integrity to take such pride in delivering consistent, incomparable quality. When you hear sayings like, “They don’t make them like they used to anymore;” well, Zoeller still does. 

Take a CPC Gas Station in Taipei, Taiwan, where ordinarily, gasoline around the filling stations might drip. One slosh of rainfall takes that hazardous gas leaked onto the ground right into the pump pits, seeping into the foundation of the building. Yet, with three key installations of Zoeller’s hazardous duty, submersible effluent pumps — the only hazardous duty pumps of this kind available on today’s market — a gas station owner can feel at ease, knowing stray murky rainwater will now be collected and pumped to Taipei’s sewer system. 

Headquartered in Louisville, Kentucky, Zoeller has not only taken care to expand on its innovative research; this company likewise has devoted time to build out its facilities. Zoeller understands that by opening up its manufacturing area, office space, and creating a cutting-edge training center called the Center for Excellence, this wastewater industry leader can continue to rise to the occasion, providing a lifetime of value for customers.


Live Event Video Productions Are Important Now More Than Ever Before

A drive for state-of-the-art development has inspired Zoeller Pump to turn to Hatfield Media for creative video production services. According to Chuck Rogers, Director of Video Production at Hatfield Media, “Hatfield Media has worked Zoeller Pump Company's three-day biannual sales conference for at least the last 8 years.” For the company’s 2020 All IN conference, Zoeller and Hatfield would need to tackle brand new challenges in face of COVID-19. 

Hatfield Media’s Director of R&D Ray Tri didn’t shy away from thinking outside-the-box, noting, “Working on the Zoeller conference was really fun. We were able to build them a custom, state of the art live conferencing site even amid all of this turmoil.” The turnaround required ultimate speed and efficiency to pull off this complex endeavor, one Tri highlights Hatfield’s team navigated “in less than 30 days while maintaining an extremely professional quality of work — and without sacrificing our enterprise level hosting infrastructure.” 

Rogers acknowledges that “this year needed to be different due to the virus;” and so Hatfield’s team worked intently “with the Zoeller team to create some pre-recorded content and to produce a multi-camera live stream conference.” This meant that every day, Hatfield’s team navigated “around 400 of Zoeller’s sales partners viewing the program across the nation,” including a live-chat feature to enable “questions from the audience to be addressed in real-time,” adds Rogers. 

Consider this Zoeller’s “typical hotel ballroom type event with a live audience” factor thrown into the mix, explains Rogers. Hatfield’s team was able to roll with the punches; so much so that Tri is convinced, “We could have supported over 40,000 more viewers without breaking a sweat!”

Delivering Production to Make a Virtual Event Feel Personal

Producing a virtual event for 2020 set forth higher stakes: the format for live chat and the quality of videos would need to fill the gap. After all, this conference had become a staple of Zoeller tradition. Filming when done with empathy and immaculate precision can invite viewers into a singular experience. Robbie Myers, a video producer at Hatfield understood the importance of ensuring that all content "produced would clearly showcase Zoeller’s presentations.”

“My goal was to highlight in such detail that any viewer could learn meaningful information — as effectively as if they were watching an event in-person,” explains Myers, who felt satisfied with how each video he produced beforehand elevated the sales conference. “It felt really rewarding that I was able to help Zoeller overcome new obstacles in a challenging COVID-19 era.”

While Rogers ran the live streaming of Zoeller’s conference, where for three days a total of 9 hours of streaming were vibrantly recorded, Myers took on the role of producing several enlightening videos. “These videos empowered the company to disperse valuable information without placing any salespeople at risk.”

It was a true team effort to place all the parts and pieces in motion, seamlessly pulling together a conference just as successful for Zoeller as in years past. Nathan Klein, Hatfield Media’s Lead Back-End Developer, collaborated with Tri on creating a web page for streaming. “It was a fascinating opportunity to produce and stage a site for an event,” says Klein, who experimented with registration and implemented live chat software. 

The development model Hatfield utilized was clear and simple, as another round of experimentation conjured impeccable results: “almost no revisions with just a couple of key blocks to use and reuse throughout.” Klein takes pride in continuing to “offer clients advice on the best live chat services,” especially to support “a great team and great brand at Zoeller.”

Advancing a Technological Vision (Even When Tradition Is Held at Bay)

BJ Hentrup, Marketing Manager at Zoeller Pump Company, knew that “this past year” would be different, when “Zoeller Company was not able to have our traditional, in-person National Sales Meeting.” That’s when Zoeller called in Hatfield Media’s video team to adapt the conference. 

We turned to Hatfield Media to step in and help us provide the best virtual National Sales Meeting our Manufacturer’s Representatives have ever seen. And they did that!” asserts Hentrup. “With Hatfield Media leading the way, we were able to provide our Reps with a just as good, if not better, experience which included LIVE video and also pre-recorded videos. As usual, Hatfield Media delivered and we appreciate all they have done for us!”

Whether facing a global pandemic or new curveballs on the horizon, Hatfield Media feels proud to help Zoeller navigate any twists and turns. Because even when tradition needs some modifications, a virtual experience can still showcase the core of what Zoeller has to offer: exceptional integrity.


Zoeller Live Event Video Production

Powerful Live Event Video Production

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

Ready to pursue your next project?
Let's grab coffee!
KYMEA 2019 Annual Report Design by Hatfield Media

KYMEA — Graphic Design

Hatfield Media Graphic Design

Joint public agency Kentucky Municipal Energy Agency (KYMEA) acts to provide power supply and energy services: making sources available, affordable, reliable, and sustainable for municipal utilities. When KYMEA called in Hatfield Media, we made every effort to enhance its 2019 annual report, invoking graphic design elements to empower the brand’s kilowatt story. This project went on to win the Award of Excellence in Public Power Communications — KYMEA’s achievement for going above and beyond to share its story with the community.

 


KYMEA 2019 Annual Report Design by Hatfield Media

Activating an Electric Alliance

Six years ago, municipal electric utilities joined forces under an Interlocal Cooperation Agreement that created KYMEA: the Kentucky Municipal Energy Agency. KYMEA’s founding members believed in a collaborative vision; so much so, they spent 18 months studying and discussing it before aligning together. 

There is power in a group built on ‘all for one, one for all;’ especially when the goals under that inspired alliance fuse with focus. Individually, every KYMEA member felt committed to improving public power resources. Yet, they knew as a collective force, this surge of leadership unlocked new potential to provide for communities; from finding more efficient ways to lower energy costs to securing dependable power sources. 

KYMEA exploded open possibilities for energy options for its member communities: Barbourville, Bardwell, Benham, Berea, Corbin, Falmouth, Frankfort, Madisonville, Owensboro, Paris, and Providence. Today, 11 trusted municipal utilities lead KYMEA, ensuring wholesale electric power generation and transmission. These leaders strive to do whatever is needed or attainable to serve Kentucky communities. 

After all, energy needs are constantly changing in the new millennium. Walter Gretzky understood that tackling shifts in momentum applied even on the rink, realizing it’s better to “skate to where the puck is going, not where it has been.” That’s exactly how KYMEA founders approached public power in September of 2015 when first forming this municipality — and how the agency continues to care for electric power and energy requirements into the future.

Creating a Story to Light Up Community-Wide Attention

Hatfield Media has built a long-standing relationship with KYMEA, charging the agency’s branded visions into motion. It felt meaningful to help the Kentucky Municipal Energy Agency amp up its annual report in 2019 — work that received recognition for raising awareness of public power.

The American Public Power Association evaluated KYMEA's annual report under the print and digital materials category. The Kentucky Municipal Energy Agency hoped to offer a report packed with action-oriented information with visuals attuned to readers. Hatfield mapped out fresh design details, all within the brand’s story: from compelling text to engaging graphics. Our team was thrilled to see KYMEA granted the Award of Excellence in Public Power Communications.

Morgan Fletcher, Graphic Designer at Hatfield Media, notes, “Working with KYMEA always presents an interesting opportunity to get creative with design. Sometimes the KYMEA team will lean towards a theme for the annual report. It’s fun experimenting with those themes, crafting witty headline titles, and visualizing artwork throughout the report’s pages.” 

The Kentucky Municipal Energy Agency selected “Out of the Gate” as a thematic idea for its report that year. Hatfield bounced off this theme, introducing readers with a historic horse racing quip: “And We’re Off.” When exploring colors to visually entice KYMEA’s audience, Fletcher explains, “This is a brand that uses a wide range of colors, which makes designing a piece like this report eye-catching and exciting.”

The American Public Power Association’s awards of excellence are considered among the most sought-after achievements in public power. We knew KYMEA deserved to be among the top-honored leaders in electric utility operations. Hatfield set out to re-imagine the brand’s relevant data with this in mind, allowing KYMEA’s public power story to glow strong. 

The energy agency works to keep the lights turned on for communities across Kentucky. Fletcher empathized with this commitment, designing the report so that the Kentucky Municipal Energy Agency could share impactful information about public power. She structured new updates in a refreshing format, engaging readers communities-wide. “I take pride in representing KYMEA’s key data and goals for the upcoming year," expresses Fletcher; seeing to it that she helps "transform essential facts into a report clients will want to pick up and read!”


KYMEA 2019 Annual Report Design by Hatfield Media

Teaming Up for A Zap-Crackling Future

Hatfield has had various opportunities to work with KYMEA’s team and is honored to assist the agency in amplifying its voice. Michelle Hixon, Director, Administrative Services & Communications at KYMEA, says, “The Hatfield team has completed several projects for KYMEA, and they never fail at capturing our vision. The Hatfield design and project management team were wonderful to work with. Our unique theme, ‘Out of the Gate,’ was creatively displayed throughout the report.”

The annual report is not only a chance for KYMEA to convey its diverse power portfolio journey. KYMEA likewise takes moments to bring community heroes to light; including Bardwell’s story of solidarity and community. Bardwell has an inspired history overcoming a bevy of natural disasters, thanks to generous support from local churches, restaurants, volunteers, and farmers. It’s a true testament to KYMEA’s belief: when neighbors link up, there's no obstacle communities can't overpower together.

Hixon adds, “The team did a fantastic job in capturing the Member Spotlight page, where we highlighted the resiliency of the community of Bardwell. We always enjoy working with Hatfield's team and know that they will deliver a professional product!” 

Since 2015, the Kentucky Municipal Energy Agency has paved the way for expanding energy options for the communities it represents. Moving forward into new eras and a changing electric industry, Kentucky’s leaders of public power and energy continue to champion one another’s experiences, perspectives, and talents. This is the power of Kentuckians working together. KYMEA is keeping the lights on for communities come what may: taking the future’s roadmap into the hands of the people. Hatfield Media looks forward to doing all we can to boost the Kentucky Municipal Energy Agency’s vision ahead.


KYMEA 2019 Annual Report Design by Hatfield Media

Powerful Graphic Design

Hatfield Media provides full service website design and development4K video production and search engine optimizationIf your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!

Ready to pursue your next project?
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