Strategic Communications - Web Design by Hatfield Media

Strategic Communications – Logo & Website Redesign

Hatfield Media Logo Design, Marketing, News, Search Engine Optimization, SEO, Website Design & Development

Strategic Communications is a provider of technology services to US Government and Commercial verticals.  Headquartered in Louisville, KY, Strategic services clients of all sizes across the United States by providing a variety of IT products and services including infrastructure, communications and audio visual solutions.  The company was founded in 1994, Strategic holds certifications as a Woman Owned Small Business (WOSB), 8(a) JV, a Woman Business Enterprise (WBE) and a Minority Business Enterprise (MBE) to assist procurement departments in meeting socio-economic goals.

We are very proud to have been selected by Strategic to provide website design services including a brand new logo and digital branding!

New Website, New Logo!

We began with a new logo. When initially approaching design of the site the first issue was the original 1994 logo. Admittedly we all remember what logo design was like in the mid to late 90s and early 2000s, especially online. The globe itself could be updated to serve the brand needs, but the typography had to be replaced! Enter the visual overhaul!

Armed with a new color spectrum and an open-minded approach from everyone within the company, we created a new logo, settled on new typography and provided Strategic Communications with a new brand guide. Designed with simplistic lines, its tri-color scheme and shape communicate the diversity of their services and ability to customize solutions.  Importantly, the logo is lean and looks just as good on the website as a car wrap.

Logo Design - Old vs New!

Website Design and Development

Strategic Communication’s website was in need of a substantial overhaul in order to properly reflect the capabilities of the business. We are honored that out of all the web design companies in Louisville, Strategic chose Hatfield Media for this task.  Our goal was to maintain all of the credibility of the brand, while modernizing all aspects of the design, navigation and content.  As a creative website design agency, our goal is to serve our clients by producing excellent work.  To that effect, every website is actively making a positive or negative impression on a daily basis.  While you work, eat and sleep, people are visiting your website and actively judging your company.  This can be viewed as an intrinsically negative or joyful thing!  A new website has the ability to transform the public image of a company.  In the case of Strategic Communications, our goal was simply to reflect the reality of that company.

Website Design - Old vs New!

Web design which serves the needs of the visitor

In consideration of Strategic’s wide-ranging and prolific services, we condensed all important information into easy-to-read sections which draw all components together under a colorful and unified scheme. A long and impressive roster of partners are listed in a sortable grid for easy viewing. Additionally, all services are organized in a clear manner which is both readable and provides quick navigation. Eye-candy is present but not overwhelming. Visuals serve the greater need of the value proposition.

The end goal is a website which caters to the prospective client, in the way he or she would want to learn about a powerful information technology company via their website. The site should have great depth concerning content, but simple to read and follow from a structural presentation, with just the right amount of aesthetic spice. This is the goal of effective website design… That the website would allow for a transparent view into a company, while presenting it in a pleasing manner for the visitor.

About Strategic Communcations

Strategic Communications is an Information Technology (IT) Solutions company focused on Cloud Solutions, IT Security, Network Engineering, and A/V systems design. Founded in 1994, Strategic works with small businesses, commercial enterprises, SLED institutions and federal agencies across the United States delivering solutions to fit specific business requirements and end-user needs. Leveraging our partner relationships, business longevity, and experience we provide clients with an “on-time/on budget” experience delivered with the highest level of customer support. Strategic is a Cisco Gold Partner and an ISO 9001:2008 certified business, offering best in class technical solutions. Strategic’s customers have access 24/7 to our dedicated team of IT experts for large and small-scale projects no matter what size business or organization you represent.

For SLED and federal customers, Strategic holds numerous contracts to quicken the procurement process. Contracts like NASA SEWP V, NITAAC CIO CS, ADMC-3 for federal, NASPO ValuePoint, and G2G Marketplace for SLED, streamline the procurement process for products and services. Strategic holds certifications as a Woman Owned Small Business (WOSB), 8(a) JV, a Woman Business Enterprise (WBE) and a Minority Business Enterprise (MBE) to assist procurement departments in meeting socio-economic goals. Whatever your technology needs may be, Strategic is well equipped to deliver the best solution to meet your budget and timeline.

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