A DEVOTED TEAM
At Bahe, Cook, Cantley, & Nefzger PLC, their personal injury attorneys solely focus on handling serious injury, car accidents, liability and wrongful death cases. For years, their firm has been devoted to fighting for the rights of injured persons and they’ve secured an impressive record of victories along the way. Taking on some of the most complex personal injury matters means they get to have a direct role in helping victims and their families move forward on the right foot. Staying 100% devoted to personal injury law matters means they get to make a real difference, one case and one client at a time.
Their Louisville-based firm is known for being prepared and court-ready. Their entire team is committed to mastering the art of litigation – and are not afraid to take risks for high rewards. As a result, their firm has been nationally recognized for securing multi-million dollar recoveries for their clients and has been named the #1 Plaintiff’s Firm for Jury Trials by the Kentucky Trial Court Review.
So why did they call Hatfield Media? Let’s start with a bold statement: It would be better to have no website at all than to have a poorly designed one with bad content and missing information. Over the years, we’ve been successful in helping clients grow their businesses and we know what it takes to develop an effective website. We know all of the elements that need to be added and executed throughout a law firm website to attract and retain more business. The best part of this site layout is how clean and uncluttered it is. Their Personal Injury page is appreciated because it can conveniently answer users questions regarding the cases they accept, and it is accessible from the homepage.
CONTENT IS KING
For Bahe, Cook, Cantley, & Nefzger PLC, we made sure their site’s content was designed for users first. Think about how much information Amazon includes about each product it sells. For a law firm, lawyers are the product. Now, the question is: Do you give potential clients everything they might want to know about you to make an informed decision before picking up the phone? The contact form allows conversions to take place for those that are ready to speak to a personal injury attorney regarding their rights and options. Short and sweet, an instant way to connect.
Content really is king, and if you can make it awesome you will have a better chance at ranking over the long haul than anyone who takes shortcuts. Never copy content from other sites — even if you own them. Make it 100 percent unique on every page. Design it. Their team knew the drill, so they called Hatfield Media.
PUT A FACE TO THE NAME
Attorney profile pages are usually some of the most visited pages on a practice’s website — and they are often the most neglected. For BCCN’s ‘Attorneys’ page, we featured amazing individual shots of all the staff so visitors know exactly who they will be dealing with, and then went into detail about education, recognition and admissions.
We’ve all heard the age old adage. “You only get one chance to make a first impression.”
And since that adage creeps into every aspect of internet marketing, we wanted to talk about where attorneys make their first impressions on the web: website design.
Sure, leads may find your site through search engines or social media, but your website is the first fully formulated picture that a potential client gets of you and your firm. Now when you meet somebody in real life, would you prefer to be in your pajamas, disheveled, and messy? Or would you rather be well-dressed, groomed and put together? When somebody who is looking for an attorney lands on your site, don’t give them any reason to think you’re not the right person for the job.
While a robust website helps to acquire new clients for your law practice, nothing comes close to the power of getting found via organic search. When you attract prospects rather than reach out to them yourself, they are a lot more interested and eager to work with you. Your law firm could be located anywhere — as long as people are searching for legal advice in your area, you’re in the position to acquire potential clients that actually want to hire you. We made sure that the BCCN site was built with this in mind. Strategic in our approach, we know the difference between a flashy site and one that is Google-friendly. New site = major boost in SEO.
Why should you invest in an awesome website?
Just like you, your website has got to look (and be) ready for business. And quite frankly, we often see firms that have the bare minimum of what could be considered a website. Maybe you get all of your clients through referrals and only have a website because everybody else does, or maybe what you think constitutes good design would be considered an acquired taste by others (there’s really only so much room for subjectivity in this case).
STRONG DESIGN GOES A LONG WAY
Even if business is booming, bad website design can hold you back from truly dominating your market. And just because you’ve got plenty of clients now doesn’t change the fact that developing your internet presence is one of the most important actions you can take for your firm’s future. A well-designed website can make your business life a little easier. With a website that has been designed well, you don’t have to worry about bugs and issues as often and you can spend more time worrying about new ways to market and grow your business. Operating on a well designed site speaks a lot of volume about your business and at the same time it also lets your customers know that they are choosing credible goods and/or services.
For all these reasons, it’s vital that you have a well-designed website to represent your business online. Interested in hearing more? Give us a call!
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