LIGHTING THE FIRE
Based out of Louisville, KY, Doug Hetsch founded All American Chimney Service after realizing that there were no chimney service companies in the area certified in the services they provided. The chimney sweeps at All American Chimney are certified for venting systems and dryer vent safety and cleaning by the Chimney Safety Institute of America (CSIA). Extending their field of operations during the off-season, All American Chimney Service offers services throughout Kentucky and Indiana, including: Fisherville, Glenview, Goshen, LaGrange, Masonic Home, Mount Washington, Shelbyville, Hillview, and Jeffersonville, Indiana.
All American Chimney Service specializes in fireplace and chimney services, restoration, and repairs such as: chimney sweeping, creosote removal, chimney inspection, smoke chamber parging, chimney caps and chase covers, energy saving dampers, chimney repair and rebuild, as well as chimney relining. Recognizing that many of their clients do not have the tools, expertise, or physical ability to inspect, clean, or repair certain appliances around their home, All American Chimney Service offers additional home services such as dryer vent or gutter cleaning, or inspection and repair of a water heater or furnace. Their staff recommend that these services be done annually in order to maintain a safe environment.
A CLEAN SWEEP
Anticipating the opportunity to work with All American Chimney, the Hatfield team swept in to design and develop their new website. The new website design drew from the simplified and refreshed logo, featuring an easy to operate mobile menu, clear and concise call to actions, and bold and dynamic color blocks which include custom icons. Constructing a custom search feature, they made the large amount of helpful content on the website more accessible to visitors. Easy access to information was just one facet of the ultimate goal to increase the amount of inbound leads and conversions. Through performance optimizations, a custom-developed platform, and a content overhaul, the Hatfield team was able to build something that truly accomplished their client’s goals.
“Building the new All American Chimney website was an absolute blast. At Hatfield, we work with clients from all industries and across all walks of life. When we get to work with a client who is as passionate about what they do as we are about what we do, incredible things happen. Doug and his team were a pleasure to work with, and through our combined efforts we were able to transform their old website into something truly reflective of their business,” Hatfield Media’s Director of Research and Development, Ray Tri, said.
After sweeping, inspecting, renovating, and repairing thousands of chimney systems over the past 12 years, the staff at All American Chimney Service is well-trained and highly experienced. All American Chimney Service guarantees the best service and will work until you are satisfied with a job well done. The team at Hatfield Media was eager to assist them in these aspirations, and look forward to partnering with them again in the future.
“The initial impression of Hatfield Media was one of professionalism and confidence. Backed up with statistical data, our decision to hire them was logical and straightforward. Allowing them to create a website formatted for optimal performance and geared for conversion over an abundance of content has proven effective. The entire staff at Hatfield has been professional and cordial, but most importantly, effective, and competent. The digital world is shifting rapidly, and Hatfield Media has demonstrated their understanding of these changes and proven their ability to apply them to our marketing efforts,” said Doug Hetsch, Founder of All American Chimney.