Neill LaVielle - Website Redesign by Hatfield Media


Hatfield Media News

Neill-LaVielle was founded in 1881 and has since been offering a complete and comprehensive product line of industrial mill supplies. Their catalog offers a vast array of tools, from machinery to cutting tools. Neill-LaVielle Steel is a full line steel service center providing high quality services for your steel needs. Their subsidiary Bearings of Kentucky distributes bearings and mechanical transmissions. Neill-LaVielle has a rich history within the industrial and manufacturing markets of delivering high quality supply solutions.

Website Design for Kentucky Industrial Supplier

Hatfield Media was selected to complete the web design and logo redesign. Initially our goal was to simplify and standardize much of the website itself. Through the creative process we were able to solve some of the visual issues and come up with a unified vision for how the company displays itself going forward. Brand standards and elevated visuals help take Neill-LaVielle’s new website to the next level.

Neill-LaVielle - Old Logo
Old Logo
Neill-LaVielle - Logo Redesign & Web Development
New Logo

High Function – Performance-Drive Website

Responsive design allows the site to display correctly for all displays including mobile. Over the coming months we have great plans to expand and grow the website to meet various business demands. From fast load times to search engine optimization, is built to serve the needs of clients across the United States. New photography and an updated logo is of no use without excellent products. From digital flyers to line cards and virtual tours, our goal was to deliver a feature-rich experience where visitors will be able to find what they are looking for in a minimal amount of time.

Est. in 1881 – Leading the way in 2017

Final Result

A new logo design and color scheme lifted this site from it’s dark and more neutral past. With the menu clearly delineating its subjects, the user can quickly go from the catalog to contact information. With enough bold images to give it contrast, this industrial supply company has a new presence online but the same quality and commitment it has had to its customers since 1881.


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