EMBRACING THE HERO IMAGE
Louisvillian Gary Hampton believes style is synonymous with the way an artist expresses them self, either through their music or art. Style has everything to do with interpretation and expression. Hatfield Media kept these values in mind during our latest project with Hampton’s business, GLS Custom Clothing.
Shopping for men’s clothing today has undergone dramatic changes from 20 years ago. Through the use of technology, today it is much easier to create the look you want, without sacrificing quality. Men today shop much differently than they used to just 20 years ago.
Today’s man looks for uniqueness, variety, colors, and most of all, fit. Among the fastest growing segments in men’s clothing is custom clothing. Custom clothing gives you many benefits that you simply don’t get with what you find on the rack.
GLS has developed a process to help clients accomplish their style goals. The Hatfield team felt that embracing the hero image feel on their new website would be the most efficient way to shine the spotlight on their services and process.
Client: GLS Custom Clothing
PROJECTING AN IMAGE
“The GLS Custom Clothing site was a great chance for us to get creative and implement some fun design elements on a site. We started with a non-traditional side menu for the homepage, that allowed a great photo to be featured.”, says Christina Kuo, Hatfield Creative Solutions Manager.
The site features a custom booking form with a profile for each consultant and a lookbook to view swatches and fabrics.
“The logo we created for GLS is a simple and classy design, taking a nod from the clean lines of the modern fashion industry.”, says Kuo.
The photography was done by our team on-site at the beautiful new Omni Hotel in Downtown Louisville. The Omni is known to be a cornerstone of creativity and style for our city, so it was only fitting that we shoot there.
Nothing more crucial to a site's appearance than authentic photography that tells the story of the client. Gary Hampton teaches his clients how to show themselves off in their greatest light, and we wanted to do the same for him. He knows that having an educated style while staying true to who he is online, in-person and on social media is just as important as doing great work. The photos on his site truly reflect that.
“Since the time that I had the original vision for the business, I’ve wanted to have a professional website done. Because of the nature of my business, it’s very important that my clients and future clients see a professional look. (You never get a second chance to make a first impression). After meeting with the Hatfield team, they got it immediately! From the production team, to the photo shoot that we took, it has been such a pleasure working with everyone that has worked on our new website. It looks great!” - Gary Hampton. CEO, GLS Custom Clothing, LLC
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Hatfield Media provides full service website design and development, 4K video production and search engine optimization. If your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!
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