Cincinnati’s Fastest Indoor Racing Experience!
Client: Full Throttle Indoor Karting
What do you get when you combine unadulterated speed with good clean fun? An adrenaline rush for all ages, young and old. Enter our client, Full Throttle Indoor Karting.
A change of pace from traditional forms of entertainment, like movies or bowling, Full Throttle isn’t like the go-kart spots you’ll find in Gatlinburg. Patrons typically race against the clock, driving around a winding course at speeds up to 40 mph in karts made by SODIKART of France. Drivers wear helmets and neck supports, and the track's fitted with safety features, such as flashing lights that change color to let drivers know there's been a spinout ahead.
Full Throttle provides a premier indoor go-kart racing experience to hundreds of thousands of racers every year. From professional racers to novices out to try something new, they pride themselves on offering a fast-paced thrill that is approachable for all.
The best venue for exciting corporate events!
Their philosophy is simple: 100%FUN! Whether it’s your first time or you’re a regular racing pro, they make sure everyone to be able to experience the freedom and the exhilaration of driving a high performance vehicle in a safe, comfortable and fun environment. They pride themselves on providing a state-of-the-art indoor kart racing experience.
In addition to creating the ultimate racing experience, Full Throttle also provides a unique venue for company events, group parties and meetings. A place that will get people’s hearts pumping and where bonds can be strengthened. A one of a kind facility where lessons can be learned, and teams tested and strengthened. At Full Throttle, your attendees will stay interested, focused and enthused! Whether you want an elaborate/formal or no a fuss/casual event, their team will work with you to create the perfect event. They assist you in organizing the racing format to best fit your group’s size, enthusiasm and racing abilities. It’s a win win!
Visually Engaging Web Design
In August 2017, they eliminated their only local competition in the indoor karting business, Xhilaracing, by purchasing a two-thirds share from owner Kenton Noran. They paid about $2 million to buy Xhilaracing's building in Florence, and paid about $250,000 to renovate it, adding features such as an automated ventilation system to carry away engine exhaust.
They reopened the Florence facility as Full Throttle in October 2017, and it's already breaking even. They're expecting about 100,000 drivers to come through the two facilities this year alone.
Hatfield Media joined forces with Full Throttle Indoor Karting in 2017. Owner Joe O’Gorman took a hands on approach in working with our team to build a sharp, responsive website that relays the feel of his high energy venue.
The action-packed video for the home page that instantly pulls you in and shows you how it feels to actually ride a kart through the Full Throttle track. Humans are visual creatures - what their customers see has an undeniable impact on their success. Since first impressions are formed within seconds and since most of the information we consume and interpret is visual, quality design can make your site and your brand stick in the viewer’s mind as professional and most importantly, FUN!
Powerful web design & development
The design of the Full Throttle website was significant because it affects how quickly visitors can find what they are looking for. If navigating their website was difficult or frustrating, the visitor will leave, resulting in a lost opportunity. Their new design is faster and easy to understand and navigate, helping potential customers access information on group and corporate event functions with one click.
We are thrilled to call Full Throttle Indoor Karting our client, and are excited about their consistent growth in Florence and Cincinnati. Check them out!
Hatfield Media provides full service website design and development, as well as video production, search engine optimization and digital marketing services. If your business or organization is currently seeking a new partner in this field, we would love to have the opportunity to meet with you and learn more about your goals for 2018!
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