A LEGACY OF INNOVATION
Donan, a full-service, world class forensic investigation firm with more than 50 offices spanning coast to coast, is one of the biggest and best of its kind in the country.
Since 1947, the company has made it it’s mission to provide conclusive and unbiased service, with the fastest turnaround time and best customer care in the industry, and their efforts have not gone without recognition. In February of this year, Donan was presented for the third year in a row with the Bronze Stevie® Awards in the Customer Service Department of the Year and Customer Service Manager of the Year categories in the 12th annual Stevie Awards for Sales & Customer Service.
It’s no surprise why clients have turned to Donan for over seven decades for first-rate expertise, conclusive answers, and superior insights through innovation. Donan continues its legacy of innovation with constant technological development, and this legacy extends to the company’s website and online presence.
FROM COLLABORATORS TO NEIGHBORS
Hatfield Media has fostered a strong relationship with Donan since our company’s early days, from participating in their annual Corn Hole Tournaments to sharing a common workspace. In, 2017, we moved from our previous Old Harrods Creek Road location to Donan’s state-of-the-art facilities just off Blankenbaker Parkway, and ever since, we have enjoyed being both their neighbor and web development services provider.
When Donan approached partnership with Hatfield Media, they wanted a refresh of their original site. According to Hatfield Media’s development team, the original site was very simple: standard, short pages with difficult navigation. The site couldn’t quite keep up with Donan’s constant innovation and their diverse services, which include forensic engineering, fire investigation, component testing, UAV services and litigation support. Donan wanted more room for flexibility and features, as well as a more interactive site that could accurately display their company’s culture.
Hatfield Media gave Donan the ability to present their services in a more interactive way, with more landing pages to highlight each service and the inclusion of 3D maps. Profiles for each staff member were added to the site, which included employee headshots and resume information. Hatfield Media modernized the navigation and blog display, allowing the site to be more user friendly.
Rebecca Hall, Marketing Content Specialist for Donan, has praised the new website for its ease of access and clean presentation. “The old site was really heavily focused on content, but it wasn’t easy to find the things you might be searching for,” Hall said. “Now the site nicely balances easy navigation to the most important pages with also having the ability to feature content or newsworthy items. It is really important for our clients to be able to view our coverage area and to view our experts.”
Hatfield Media also developed several custom-built Wordpress plugins specifically designed for Donan's website. These brand new custom modules allow for Donan-exclusive functionality within the website.
A CUT ABOVE THE REST
Donan has also collaborated with Hatfield Media on three other initiatives related to their main website: Donan Life, a secure, intranet web portal used for employee resources and creating company culture; Donan University, a site that houses all of the company’s webinars, podcasts, and media resources for those interested in continuing their education on forensic engineering; and Damage Recon, an informational site for Donan’s Home Inspector market.
“Hatfield Media has always provided good turnaround on our site builds, as well as a very quick response when we need to make updates or edits,” Hall said. “These are big projects and require a lot of moving parts. Hatfield provided good direction to get these sites up and running.”
Hall also feels that Donan’s website gives them a competitive edge in the industry: “One thing I’ve noticed with competitors in our industry is that their websites tend to be very static and not updated very often. The way Donan’s website is built, with that balance between the important foundational and featured content, we’re able to keep it fresh and I think that does give us an advantage.”
Powerful web design & development
Hatfield Media provides full service website design and development, 4K video production and search engine optimization. If your business is currently seeking a new web development partner, we would love to have the opportunity to meet with you!
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