Sullivan University – 2014 Graduation Live Stream

Hatfield Media Audio Visual Production, Education, Event Production, News, Video Production

Sullivan University held their Fall Graduation at Southeast Christian Church on October 25 of 2014.  For the first time in the school's history, the graduation was live streamed to a global audience!  Family and friends across the world were able to watch students receive their degrees.  The full graduation can now be viewed on demand, including a special talk by Kent Oyler. Congratulations again to all graduates!  We are glad to have the joy of working with Southeast Christian Church and Sullivan to expand the audience for this event! Learn about our Live Streaming Services

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JCPS – Live Event Streaming

Hatfield Media Audio Visual Production, Education Video Production, Event Production, News, Video Production

Hatfield Media was contracted by Jefferson County Public Schools, JCPS, to provide live online streaming services for a simulcast event.  This broadcast involved a multi-camera live shoot, integration of provided media, live lower thirds and a Skype feed from a location determined the morning of the event!  In many ways this showcases our ability to handle a variety of event formats, as well as the ability to execute with minimal amount of notice.  We are thrilled to have been chosen to produce the live broadcast and look forward to helping JCPS and other affiliates in the near future!  Original broadcast date: August 12, 2014

Live Online Broadcasting

Webcasting (live online broadcasting) allows an unlimited audience to participate in an event.  From global conferences (NACC) to multi-site education events, webcasting provides the ability for viewers to attend events utilizing any desired device.  All of our live event streams are sent out via HTML5.  This is the same technology employed by Google across Youtube.  The broadcast begins streaming immediately upon loading the page, and is visible across every device and platform!  Our goal is to serve event, conference and convention planners across the United States.  Although based in Louisville, Kentucky, we travel across the United States to provide live streaming services for events of all types. Contact us today for a free event consultation! [contact-form-7 id="1601" title="Hatfield Media Contact"]

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2014 North American Christian Convention - Live Streaming - Webcasting

2014 North American Christian Convention – Live Streaming Event

Hatfield Media Event Production, News

JDRF – 2014 Mission & Vision – Video Production

Hatfield Media Event Production, News, Video Production

Hatfield Media was charged with producing a compelling mission, vision and heart video for the Juvenile Diabetes Research Foundation (JDRF) of Louisville Kentucky.  For those of you not familiar with this organization, JDRF is currently seeking a cure for diabetes.  The common phrase used is..

HELP US TURN TYPE ONE, INTO TYPE NONE!

JDRF is a true non-profit.  I have described this organization to others as a ministry.   By this I mean that the folks at JDRF would be involved in this organization, regardless of whether it was called a non-profit or not.  When a family member or close friend has diabetes, your heart is simply compelled to help.  This is a far different cause than “handbag” non-profits which exist in order to serve those involved in the leadership.  JDRF’s leaders are selfless and often have children/family members who are directly affected by diabetes.

Hatfield Media and Vimarc teamed up to produce the final video seen above.  The timeline was a bit pressed compared to other projects but we are pleased with the final outcome.  For those unfamiliar with JDRF it provides a top-level view of the problem and the need for a solution.  It is both personal and relevant without being invasive.  I would also note that the families who agreed to participate are simply wonderful people.  It was a joy to spend time with each of them and we hope to continue our involvement with JDRF in the near future.

Please consider getting involved with JDRF.  They hold events throughout the year and would love to have your support!

Video Production

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Zoeller Pump Company – 2014 Product Videos

Hatfield Media Business Videos, News, TV Production, Video Production

When Zoeller Company opened its doors as a family owned business in 1939, no one would have imagined then that 75 years later there would be a device called a computer that would contain a visual called a video that would be used to communicate with clients, sales staff and the public in general. Back then, print ads in newspapers and magazines and radio announcements were the most common form of advertising and promotional marketing.

Today, the Mad Men of advertising, the marketing analysts who capture data and forecast consumer indicators, and the social media strategists who promote globally at the push of a button all rely on one primary medium – video.

When clients, customers and consumers visit websites, they prefer – and in most cases, expect – video content that quickly and concisely communicates a message. When Zoeller looked for a production company to produce videos about their products for in-store ads, sales tools and their company website, they trusted Hatfield Media with the job. And for good reason.

Hatfield Media specializes in corporate marketing and product videos. Our success record with industrial videos is one of many reasons we are the preferred media production company among manufacturing firms. With all videos, content is king and we know how to capture the right image and convey the right message.

To learn how we can help your company reach the right audience with the right message and the right placement, contact us!

Vimeo Embeds

Zoeller – Grinders and Package Systems

Zoeller – Sewage and Package Systems

Zoeller – Sump Pump and Battery Backup

 

Youtube embeds

Video Production

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Zach Longoria – Live Concert Film

Hatfield Media News

Zach Longoria is a soul singer from Nelson County, Kentucky.  Often times people like Zach get thrown into a very broad singer-songwriter category which can just as easily put JJ Grey right next to Jack Johnson.  The two couldn’t be further apart and the same goes for Zach.  His style is his own with a talent reminiscent of many previous great soul singers.  Rather than make comparisons to individual artists, I would encourage you to watch the video.

One of the misconceptions in marketing is the concept of a brand name.  “If only I can get my name out to the masses, I will be successful.”  Allow me to ask (and answer) a very honest question…  When have you gone to a concert because the band had a cool name?  (unless you are being facetious, never)  When have you ever purchased music without ever hearing the band or artist in question?

This is faith and proof interlinked.  Do not tell me how great you are, show me!  In the case of Zach, we can talk about music all day but until you have attended a show (or seen this video) you will not have an effective understanding of his style.  This show was filmed at The New Vintage at a Halloween party.  We took a simple approach with a two camera setup and a matrix sound tap which ended up being very effective.  Zach is currently working with Glasstank Productions!

Support Zach by being social:

Live Webcast - Myositis 2013 Conferene - Live Online Broadcasting

Live Webcast – Myositis Association – 2013 Conference

Hatfield Media News

Live Online Broadcasting
Saturday, 19 October 2013
Marriot Downtown Louisville

As more than 70 attendees of The Myositis Association Annual Patient Conference watched and listened to presenters at the downtown Marriot in Louisville, Kentucky, hundreds more watched and listened online as the conference streamed live and viewers throughout the world join as “virtual attendees.”

A viewer from the UK noted in the comment box just below the webcast how “blessed [she is] to be able to watch this, from England” – a great feature for both virtual attendees and on-site attendees logged on with iPads, laptops and mobile phones who want to share their thoughts and comment in real time throughout the webcast.  And, for facilitators who want to respond and dialogue with their internet community.

The all-day conference, which began at 9am and concluded around 5:45Pm after audience questions, gave those unable to travel to Louisville a chance to participate virtually so they wouldn’t miss out on the breakthrough research, therapy, clinical trials and nutritional details presented by the experts for conference goers – information critical to those suffering from the often debilitating autoimmune disease of Myositis, and the professionals who care for them.

According to the broadcast host, more than 9,650 viewers tuned in to the live webcast.  Combined with those on-site, that’s an impressive number of conference attendees.

Webcasts aren’t just restricted to speaker presentations.  Hatfield Media has multiple cameras to show audience responses and different angles, making viewership more interesting and more real.  And the capability to air the slide shows and videos presented, as well, means online viewers don’t miss a thing.  They enjoy the same audio visuals as those in attendance.

Webcasts have a long shelf life well beyond the day of the broadcast.  A video of the webcast was available to The Myositis Association conference organizers to upload to their website and distribute immediately following the closing session – not later in the week, which would delay the opportunity to capitalize on the momentum, energy and engagement of their audience and niche markets.

If you’re wondering what particular uses a live webcast offers conference hosts and organizers – besides increasing viewership, audience participation and real-time dialogue via facebook, twitter and chat roll – here are a few:

  • Increasing conference revenue by monetizing viewership.  While some hosts prefer to offer free online access, charging a registration fee for virtual attendance is another way to generate income.
  • Marketing this year’s video for next year’s conference.  What better way to promote next year’s conference than with footage of this year’s event and viewer comments.  This increases your opportunities for registration, sponsorship, trade show participation, fundraising, media kits and online publishing.
  • Negotiating speaker fees for next year’s conference. Content is king, and high quality videos are gold to speakers, their agents and Speakers Bureaus!
  • Increasing your search result ranking on Google.  Uploaded internet videos are 50 times more likely to rank high on Google search results than a textual page for any given keyword!  Translation – online vides exponentially increase traction of your organization’s web presence and your ranking in the top five Google search results – much more so than written content.
  • Generating post-event revenue.  Selling your webcast video to those unable to attend or watch online, those who attended and want the video for their personal library, and to distribution services that re-sale your video (and share the profit with you) is another way to generate income.

Web syndication is a particularly profitable way to realize revenue because other websites, online marketers and media outlets are always looking for good content and willing to pay for it.

Redistributing your webcast also increases your exposure, generates new traffic and increases your SEO (Search Engine Optimization) – which continues to be critically important as increased internet competition amps up with more users, website domains, bloggers, news distributers and advertisers.

In other words, the more people view your video on other websites, the more it increases your web presence and the more likely they are to visit your website (and remember your name).

Even if you don’t charge a fee for syndicating your webcast, it’s great advertising!  And free advertising is like free media coverage – it has a monetary value that if purchased would most likely be cost prohibitive.

So the next time you plan your conference, be sure to include a live streaming webcast for those who want to attend virtually and for repurposing with long-term added value.  It can only help!

View samples of Hatfield Media’s live webcasts here.  For more information and free consultant, contact us!

 

2013 Multi-County KY GOP Rally – Live Webcast

Hatfield Media Event Production, News

Live Webcast of the Multi-County Republican Party Rally
September 13th, 2013 6:00pm – 10:00pm

Hatfield Media provided live broadcasting (webcasting) at the 2013 Multi-County GOP Rally in Pendleton Kentucky! Rand Paul, Mitch McConnell and many others participated in the event.  Counties participating in the rally…

  • Carroll County
  • Henry County
  • Oldham County
  • Shelby County
  • Trimble County
Live Webcast - GOP 2013 Rally Pendleton Kentucky

Live Webcast – GOP 2013 Rally Pendleton Kentucky

National Alliance for Public Charter Schools – Live Webcast

Hatfield Media Event Production, News

The National Alliance for Public Charter Schools held an Education Summit in Louisville on Thursday, August 22, 2013, at the Muhammad Ali Center to discuss the benefits of public charter schools – a passionate topic that has grown from a grassroots effort into a national dialog. Kentucky Senators Paul Rand and Mitch McConnell were featured panelists, along with other national proponents, education advocates, local parents and students who shared with attendees why the State should pass legislation allowing charter schools in Kentucky. Forty two states currently allow charter schools; Kentucky is one of eight where charter schools are not allowed. Efforts to pass charter school legislation have escalated in recent years, but have fallen short of the necessary support in the Kentucky General Assembly. A limited bill passed the State Senate in March, 2013, but failed in the House.

Hatfield Media was selected by NAPCS to provide the live webcast for the August 22 Education Summit, which was watched in real time online and via mobile phone by viewers throughout the country.

National Alliance For Public Charter Schools – Official Website

Muhammad Ali Center – Official Website

Zeochem – Industrial Video

Hatfield Media News, Video Production

Zeochem is one of the world’s oldest chemical manufacturing companies.

This past Fall we had the pleasure of working with Erika Eichenberger of Viewfinder Films.  She is a film producer from Zürich Switzerland, and the lead visual storyteller and director for the Zeochem film.  Hatfield Media was tasked with filming footage of the Louisville-based plant including shots of the entire manufacturing process and micro-photography. Zeochem is based in Switzerland with manufacturing operations in Louisville Kentucky.

With more than 190 years of manufacturing experience in the production of high-performance products, Zeochem offers a wide range of molecular sieves (zeolites) and chromatography gels. Such gels are used to purify oxygen in medical devices for people that need breathing assistance, rid odor from plastics, and help purify natural gas products.

In recent years Zeochem’s research and development has been at the leading edge of molecular sieve technology by developing an ultra-stable molecular sieve able to withstand thousands of thermal regenerations with delayed decay and exceptional capacity retention. Such efforts have been rewarded in recent years with numerous patents on zeolite manufacture and applications.  Zeochem employs technical service engineers and scientists who have years of experience in adsorber design, operation and maintenance. From the beginning of each project, Zeochem’s technical service engineers can provide conceptual advice and design support.

For more information 0n Zeochem, Viewfinder Films and Erika Eichenberger, please visit the links below.  It was a pleasure to work with Erika as well as the professional staff at Zeochem.

Viewfinder Films – Direct Link
Erika Eichenberger – LinkedIn
Zeochem – Direct Link

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