Bailey Tools & Safety has been serving Louisville contractors since 1937! Based in Louisville and Indianapolis, Bailey Tools & Safety provides supplies and repair services for contractors across the region. Their focus is on keeping all products in stock, providing top notch service and working directly with contractors to provide jobsite solutions.
Website Design & Development
Hatfield Media worked directly with Bailey Tools & Safety to develop a brand new website from scratch. Our focus from the beginning was to deliver information to Bailey’s client base and potential clients. The site is not for us, but for those clients who require Bailey’s products and services. All of the language should reflect a respect for the target demographic, and deliver information which helps them make an education business decision.
Search Engine Optimization (SEO)
BaileyTools.com launched as a Google-optimized site from the start. We continue to optimize the site for all potential client interactions but at a foundational level the site is effectively reaching the first page for all local terms! We generally tell clients to not expect instant results, but in the case of Bailey Tools the results were immediate. Much of this can be attributed to both their long-term industry credibility, and our effective research and planning for website implementation.
The new website utilizes custom graphic elements across all pages. From custom icons to full headers and photography, all elements of the site are unique to Bailey Tools. Google appreciates and requests unique content. Utilizing stock photography or ghost-writing services can severely hamper any online marketing campaign.
Mobile-Friendly Web Design
In addition to a beautiful content-driven website, our goal was to have a highly functional responsive website. With over 35% of visitors to BaileyTools.com being mobile users, it is critical that the site function properly for those visitors. From easy call buttons to contact info and services, we provided easy navigation across all departments.
Our goal was to provide a strong foundation for the new site so that our efforts would be felt in terms of inbound lead generation, phone calls and increased customer appreciation for Bailey as a brand. Inbound search optimization is critical to reaching each client base. By properly optimizing the Bailey Tools website for Google organic search we are effectively providing a gateway for clients to discover more information.
Bailey Tools & Safety is a wonderful organization with a legacy of serving the design/build community. Our goal is to reinforce the Bailey brand identity while providing easy methods for clients to reach out. If you are interested in finding out how we can help your business, please contact us for a free consultation!
Visit the new site at BAILEYTOOLS.COM!
Hatfield Media – Website Design, Development and Search Engine Optimization
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