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Alcoa Wheel and Transportation Products

Live Webcast Unveiling of World’s Lightest Heavy-Duty Wheel

Thursday, 27 March 2014

Louisville International Convention Center


When Alcoa Wheel and Transportation Products rolled out the world’s lightest heavy-duty truck wheel on March 27, 2014, Hatfield Media was there to capture the announcement by company President Tim Myers and broadcast it live over the internet.  The event was produced by Arras Keathley ( one of the premier agencies here in the United States.  In real time, online viewers shared an historic moment with both Alcoa, the world’s third largest producer of aluminum, and the commercial vehicle industry.

The unveiling of the wheel on the first day of the Mid-America Trucking Show in Louisville, Kentucky, was a major press announcement and it underscored the company’s prowess for innovation.   Alcoa’s metals and manufacturing expertise has influenced critical breakthroughs in many industries, from aerospace and automotive to building and construction.  To manufacture the Ultra ONE™ wheel, Alcoa’s team of experts created a new alloy and by doing so, raised the bar on performance.

With the economy, energy industry and environment all hot topics on the country’s agenda, the announcement of a product that offsets the carbon footprint, lowers operating costs, increases productivity, and generates both fuel efficiency and increased payload for commercial trucking customers was a breakthrough with far reaching applications for a variety of industries.  It was perhaps the most significant milestone for Alcoa since their invention of the forged aluminum wheel in 1948.

While metals and technology innovation is Alcoa’s DNA, creative audio visual innovation is Hatfield Media’s DNA.  To learn more about the genetics of our business development products and services and how you can reinvent your own wheel, click here.

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